SEO

Improving Conversion Rates With Split Page Testing

A/B testing is an effective way to test changes on your website against current designs, to determined which one produces the best results. Split testing can be a great way to validate a new design, to see if it improves conversion rates. Benefits of A/B Split Page Testing Split testing is a great way to…

A/B testing is an effective way to test changes on your website against current designs, to determined which one produces the best results. Split testing can be a great way to validate a new design, to see if it improves conversion rates.

Benefits of A/B Split Page Testing

Split testing is a great way to test new page designs, taking the guesswork out of website optimisation as decisions can be made based on data collected, rather then second guessed.

Split testing allows you to measure the effect of any changes on your websites with metrics like, purchases or enquiries. Ensuring any changes made to your website produce positive results. Split testing can dramatically increase conversions and click through rates, increasing revenue for your business.

Split Page Testing Tutorial

What exactly is Split Page Testing?

A/B page testing involves testing two or more versions of a web page against a control. Live website visitors are used to see which page design is the most effective at converting potential visitors into paying customers.

What assumptions are you making about your current website? Is it working as well as it should?  Why not give Fifteen a call today to see how we can help you improve your conversion rates through A/B split page testing.

Creating a Facebook Page for Your Business

Facebook is an essential marketing tool today, but you have to do more than build it to get your target market to come to visit and like it. While it is a casual medium and you do best with a more personal, casual tone, Facebook for business needs a solid strategy built on your target…

Facebook is an essential marketing tool today, but you have to do more than build it to get your target market to come to visit and like it.

While it is a casual medium and you do best with a more personal, casual tone, Facebook for business needs a solid strategy built on your target market and what your analytics tell you about them.

Let’s look at creating a Facebook page for your business and using it effectively step by step.

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Getting started with Facebook

When you first set up your business page, you will first select the broad type of page most suitable for your business.  Most businesses would be a Local Business or Place or a Brand or Product.   Then you will select a more specific category.  Think carefully about how your target audience is likely to think of you.

You’ll then be asked to complete the details for your business.  Again, think strategically and fill in every blank.  Use your best key words where you can, and make sure to include as many ways to contact you as possible, including your website.  If you are a bricks and mortar enterprise, include your hours of operation and don’t overlook the map feature.

Post Content is King

Content is still king just as much on social media as older forms of advertising.  Plan ahead a bit, and prepare to be flexible.  Some businesses don’t plan and leave themselves scrambling and not posting regularly, while others preload posts far in advance then sit back and let the opportunity to post timely status updates pass them by.  Before you really get going, think about the mix of content you’ll need and where you’ll get it.  Don’t over-do the self-promotion.   In addition to posting about sales, specials and other events, share a few light-hearted but relevant jokes.  When you post to your blog, share a link on Facebook as well as your other social media outlets.  Share news articles related to your industry and encourage debate and discussion about them to foster engagement

Connect with your Target Audience

You need to connect to your target audience and build your numbers.  If you already have a good list or blog following, make sure they know you’re on Facebook and make a clear call to action inviting them to like and share your page.  In the early days, especially if your business is new, encourage your social connections to also like and share your page.  Facebook shows the number of likes you have.  Have you ever looked into a nearly empty nightclub and decided to look for a livelier place?  Yep, same on Facebook.  Don’t forget to also promote your Facebook on your other social media outlets as well as your business cards, email signature, blog, website, etc

Monitor your Facebook Analytics

Watch your analytics and adjust your content as necessary.  If you notice a pattern to when people are and are not viewing and liking your posts, tweak your timing.  It really does matter.  Do certain types of posts get the most attention while others are barely noticed?  It’s critical in business to give the people what they want.

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Facebook is a powerful tool you can get great use from without paying a cent, so it does not make sense to ignore it.  Go out there and give your audience a chance to like you.

Creating a Social Media Marketing Funnel for Your Business

Before we can talk about how to create an effective social media marketing funnel for your business, we need to talk about exactly what an online marketing funnel is and how it works. A marketing funnel is the series of steps that leads someone from being aware of the product or service to actually taking…

Before we can talk about how to create an effective social media marketing funnel for your business, we need to talk about exactly what an online marketing funnel is and how it works.

A marketing funnel is the series of steps that leads someone from being aware of the product or service to actually taking action and making the purchase – or whatever your call to action asks them to do.  A social media marketing funnel is basically the same, but with an additional component.

With social media, your target audience is composed of people who spread awareness of your brand.  They actively like and share, alerting their contacts that not only does your brand exist, but they endorse it.

 

Social Media Marketing Funnels

 

A Social Media sales funnel looks like this:

1. Awareness

2. Engagement

3. Conversion

4. Loyalty/ Promotion

It is called a funnel because the number of people active at each step will decrease.  Far more people will be aware of your brand than will make a purchase and spread awareness to their contacts.

First, you need to decide which social media platforms will be the most effective to reach your target market and develop their awareness of your brand.  There is no set number that is ideal; it depends on how many you can keep up to date.

Some basics that most brands need are a blog, Facebook, Twitter and LinkedIn.  Pinterest is also useful to most, as is Google Plus.  Beyond that, much depends on your audience.

There may be specialty forums or networks that offer access to exactly the people you need to reach.  When you create a formal online marketing strategy, it will pay to be clear about scheduling and integrating the various platforms you will use.

Second, you need to encourage engagement with your audience.  Get them to click through from social media sites to your blog.  Have contests and ask questions.  You are not likely to get many sales directly from social media, but it is a powerful tool to drive traffic to your blog or encourage people to sign up for an email newsletter where you can make a sales pitch and ideally get them to convert.  The final goal is not to generate a certain number of likes on Facebook; it is to make conversions, usually to make sales that mean profit for your business.

That said, the same process can be applied by organisations seeking a different conversion such as raising awareness of an issue and going on to convert and write a letter to their congressional representative.

The best thing about social media marketing is that it isn’t finished after people make the purchase.  If they are happy, they are likely to tell others, usually via social media.  In effect, they become an active and important part of your marketing strategy.

Online marketing is more than just a modern form of word of mouth.  It’s good when a satisfied customer tells a friend about your service or product over coffee, but it is exponentially better when they tell a couple hundred people on Facebook or Twitter.

Creating a Google Plus Profile for Your Business

Once up on a time, it was easy to let your customers know how to find you. You just got a listing in the phone directory. If you had a small business, you might put an ad in the local newspaper occasionally. And of course, word of mouth has always been a great way to…

Once up on a time, it was easy to let your customers know how to find you. You just got a listing in the phone directory. If you had a small business, you might put an ad in the local newspaper occasionally. And of course, word of mouth has always been a great way to get referrals and advertising.

creating a Google Plus profile for a business

But today we face a completely revolutionised marketplace with global competition and time-starved, overwhelmed potential customers. So knowing how to get your name in front of them as easily and cheaply as possible is critical – but you have more options than ever before, and it is hard to ignore any of them.

Google + a great online marketing tool

Business owners need to prioritise and use the most effective online marketing opportunities first; one cornerstone to a strong online presence is Google Plus.

It’s as important as the phone book used to be, but has the potential to proactively reach out to your target audience. You can set up a Google Plus business profile yourself for FREE, and then your market can find you not only on Google Plus, but also on Google Maps and of course Google Search.

It doesn’t take much time, and it is accessible to your target market no matter what kind of device they are using.

How to Set Up a Google Plus Business Profile

1. If you don’t already have a Google account, start by setting up one.
2. Go to the main Google.com page and click on the word ‘business’ on the lower left of the page.
3. Click on the blue button ‘Explore Google+ Pages’.

creating a Google Plus profile for a business

4. Just follow the simple prompts to create your page, and be sure to fill in all of the details to make it as easy as possible for your potential customers to find you.

Promoting your Business on Google Plus

Once you have your Google Plus business profile set up, don’t just leave it there. Take full advantage of the features and tools available to you to reach out and connect with your customer base.

It just isn’t enough today to leave it sitting there static like an old phone directory listing. Try these tips to get the most from your business’s Google Plus profile.

Post valuable content regularly

You can treat Google Plus like a blog, or use it to direct people to your blog. Make it worth their while to connect with you by giving them information they want.

Promote your business profile

Promote your Google Plus profile by linking it to your website with a badge, including it in your email signature, etc. People will find you more easily because of your profile, but that doesn’t mean it will promote itself.

Engage with your customers

Engage with people. Add people to your circles and follow them. Usually they will add you back. This is the goal of all social media marketing – to create relationships and connections to build a loyal base of customers.

Creating a Google Plus profile for your business is easy, free and effective. So there is no reason not to add another layer to your social media marketing efforts.

5 Easy Ways to Improve Your Website’s Ranking on Google

Everyone wants to make it to the top of Google and in the world of online marketing making it to the top of the search engine can be difference between generating loads of business or no enquires. Google and other search engines work to keep online marketers guessing at how to hit the first page…

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Everyone wants to make it to the top of Google and in the world of online marketing making it to the top of the search engine can be difference between generating loads of business or no enquires. Google and other search engines work to keep online marketers guessing at how to hit the first page of the results, and they change the rules so often it doesn’t seem worthwhile trying to crack their code.

Here are five simple and easy ways to boost your organic rankings within the search engines.

 

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Check and Recheck your Keywords

Don’t make assumptions and don’t just pick them and leave them unchanged without monitoring how they are working. Take advantage of the analytics tools available to see exactly how your keywords are performing. Are people actually searching for your keywords and is your website ranking on the first page for these terms? Since Google search has become encrypted a lot of the seach data is now unavailable, another good alternative is to try Bing Webmaster Tools to get a more detailed breakdown of queries.

 

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Redirect Duplicates

One of the most common errors we see, when we do SEO audits is redirect errors. When another website links to you, you cannot control whether or not they list you as ‘http://websitename.com’ or ‘www.websitename.com’, and the search engines cannot tell these are one and the same. So you can look like two moderately popular sites instead of one wildly popular site, which is no good to you. This can be fixed by putting in place a permanent redirect from one address to the other. There are several ways to do this, if you would like any help please feel free to contact one of our developers.

 

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Do Good Deeds

Why not boast your search engine ranking while also boosting your contribution to a better world. Donate funds or time to a cause you support and see about getting a link from the charity’s site to yours. Not only will you boost your ranking by building links, you’ll get a great introduction to a group of potential customers. We recently helped raised some money for Cancer Research and were luckily enough to get retweeted by them.

 

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Create Events & Local Meet Ups

Never miss a chance to promote your business through any kind of event that can get mentioned elsewhere with a link to your site. Hold competitions, make special offers, promote new products and services and above all, announce them widely where they will link back to your site. One caveat here – never, ever spam anyone’s comment section with announcements. Use press releases and ask other sites to mention your event. Here at Fifteen Design we will be shortly be celebrating our 10 year anniversary, not only are we having our very own beer commissioned but also throwing a party for all of our clients.

 

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Finding Missing Links

Are you getting mentioned elsewhere without being linked back to your site? It is not as daunting as it sounds to find those mentions with missing links. Make it a habit to search your own name and your business name regularly. Google is not the enemy here; they actually provide a tool to look for mentions. With Google Alerts, you can set the parameters to search for mentions, and you’ll get an automated alert when it happens. You can then get in touch with the site where you are mentioned and request to be linked. None of these tactics mean you are off the hook for creating great content and an excellent product or service. But once you are doing those two key things, you can make sure you are getting the full benefit of your efforts with these five easy steps.

 

If you would like one of our online marketers to carry out an SEO audit of your websites, why not get in touch.
We would love to hear from you.  
e. design@fifteendesign.co.uk  t. 0115 932 5151

New Parallax Website Design for The Wingerworth

We are delighted to announce the launch of the new website for The Wingerworth Pub & Kitchen. The team from The Wingerworth have been working hard over the past year to renovate local pub ‘The Hunloke Arms’ and transform it into The Wingerworth Pub & Kitchen. They plan on opening in just 2 weeks so…

Wingerworth Website DesignWe are delighted to announce the launch of the new website for The Wingerworth Pub & Kitchen.

The team from The Wingerworth have been working hard over the past year to renovate local pub ‘The Hunloke Arms’ and transform it into The Wingerworth Pub & Kitchen. They plan on opening in just 2 weeks so with this in mind the website had to launch first!

Last year we worked on their brand, selecting a neutral and recognisable colour palette to compliment the feel of the pub and the traditional style wordmark to reflect the quality of the food, drink and company at The Wingerworth.

Over the past few months we have been liaising with Andrij and Leo from The Wingerworth on how to create a website that would not only create an impact online, but would also compliment the pub & kitchen itself. We came up with the idea of creating a parallax effect homepage which would cover all of the areas of the pub and link to the various other pages. The website is also fully responsive which means it looks great on the computer, tablets or smartphones!

Our CMS integration into the site means that the team at The Wingerworth can now update the content and menus as they progress and grow. There is also a section to upload team members as the pub expands.

With other features such as a social wall, book a table and Google maps integration this site is one of our favourites to date! We hope The Wingerworth has a successful launch and I’m sure we’ll all be down for a pint and a bite to eat very soon!

New Website Design for Gem 106 Breakfast Host Amy Voce

Having worked closely with Amy in the past and creating her website several years ago she decided it was time for an update! Amy recently won a Sony Gold Award along with her co host Sam Pinkham for their Gem 106 breakfast show. They came top in the “Best Breakfast Show” category and we couldn’t…

Having worked closely with Amy in the past and creating her website several years ago she decided it was time for an update!

Amy recently won a Sony Gold Award along with her co host Sam Pinkham for their Gem 106 breakfast show. They came top in the “Best Breakfast Show” category and we couldn’t be more pleased for them! Plus she got to meet the boys from Blue, we’ve very jealous in the office…

In light of her award win Amy was keen to update her website to promote herself for Radio, Television and Event appearances. Compared to her previous website we wanted to go with a very clean and simple layout that allows Amy’s site to be completely easy to navigate and peruse. As well as this we have also fully integrated her blog and archived her old entries to make it not only easy for the user to engage with but for Amy herself to update.

The CMS backend to the website allows Amy to change any content within the website at her leisure. So who knows, you may be hearing about another award win from her soon!

Social Feed plugin for website design

One of the best features that we have added to Amy’s new website design is the “Social Wall”. We’ve created a hub for all things social that Amy uses. This feed updates constantly with Amy’s Facebook, Twitter, Pinterest and Youtube activity. It’s a great tool that allows users to keep up to date with Amy whilst already on her website.

We love it so much that we’ve added a social wall to our website too, if you’re interested in integrating all of your social media into one place then get in touch with us on 0115 932 5151 and we can help integrating a social wall onto your website!

Fifteen Design proud to launch the new LJS Foundation Website

We were very honoured when we were asked by the Luey Jacob Sharp Foundation to design and build their new website. The LJS Foundation was set up by professional footballer Billy Sharp and his partner Jade Fair when they lost their son Luey to Gastroschisis aged just 3 days. Gastroschisis is a birth defect where…

Website Design Nottingham

We were very honoured when we were asked by the Luey Jacob Sharp Foundation to design and build their new website. The LJS Foundation was set up by professional footballer Billy Sharp and his partner Jade Fair when they lost their son Luey to Gastroschisis aged just 3 days. Gastroschisis is a birth defect where a baby’s intestines grow on the outside of the body through a defect in of the abdominal wall. This defect affects thousands of baby’s worldwide and we understood the importance of making sure we played our part in designing a website that really helps raise awareness of the condition as well as educating people that haven’t heard of it before.

Website Design Nottingham
The website also acts as an e-commerce platform for people to be able to buy the famous LJS Foundation wristbands. Billy Sharp has made the blue bands famous around the world with fans and fellow professionals getting behind the charity and wearing the bands in memory of Luey. As well as the bands, the website gives visitors the opportunity to bid on signed memorabilia, football shirts, boots pictures and many other wonderful items.The impact that the foundation has made throughout the country has been phenomenal with hundreds of people raising money for the charity through various sponsored events including marathons, sponsored walks and many many more. There is a downloadable sponsorship form available on the Fundraising page of the website with an A-Z of money raising ideas (although some of them are quite strange) and the Calendar section means that you can keep up to date with any events that you may want to attend or take part in.It was a real pleasure for us to work with the LJS Foundation and we hope to support them for many years to come and more importantly we hope that we have done Billy, Jade, Leo and of course Luey, proud. :)

Because we’re Worth It!

Fifteen Design have had the pleasure of working with Worth-It Projects on their latest website design. We designed and built a bespoke Content Managed website for Worth-It which encorporates their new branding. Worth-It are now focusing on their appeal to the younger age group. The aim was for a bright, engaging and exciting web design…


worth it cms website design

Fifteen Design have had the pleasure of working with Worth-It Projects on their latest website design.

We designed and built a bespoke Content Managed website for Worth-It which encorporates their new branding. Worth-It are now focusing on their appeal to the younger age group. The aim was for a bright, engaging and exciting web design to encourage young and old alike to visit the website and engage with Worth-It. Their work in schools and communities is highlighted with big bold imagery and slideshow banner.

With ever changing programs and sponsors, Worth-It needed a website they could change as and when they liked, we delivered an easy to use CMS backend so the whole team could post updates and change the website at the click of a button!

The website also works well on mobile devices, in a world where the internet is now accessible from anywhere we had to make sure that the website looked great on any device!

We’re very pleased to have worked with such a great organisation and we look forward to working with Worth-It again soon!

If you’re looking for a bespoke website design, get in touch with us today! design@fifteendesign.co.uk or call us on 0115 932 5151

Fifteen Design launch new website for EuroPro Golf Centres

Fifteen Design have been working closely with ‘EuroPro Golf Centres’ over the past months to create a brand new website. The EuroPro group comprimises of 11 golf centres around the UK that each offer a wide range of golfing services and activities ranging from golf lessons to custom club fitting. We have been up and…

EuroPro Golf Website

Fifteen Design have been working closely with ‘EuroPro Golf Centres’ over the past months to create a brand new website.
The EuroPro group comprimises of 11 golf centres around the UK that each offer a wide range of golfing services and activities ranging from golf lessons to custom club fitting. We have been up and down the country and liasing with each of the centres to provide the group with an all encompassing golf pro website which is tailored to their services and offerings.

The website boasts a ‘click and collect’ area. This provides the user with an online shopping experience but with the value of being able to collect in store. The location finder on the website is a great tool to find your nearest EuroPro golf centre.

As well as this, the website also includes a hub of information on how to make the most of your game. The golf lessons area is a great place to find out what tutoring is best for you, where you can book a lesson and the benefits of being coached by a PGA professional. The custom fitting area recommends the best way to up your game, by tailoring your clubs to fit you and your golf swing. Many players are held back by having an ill fitting set of clubs, the EuroPro group encourages users to visit their local EuroPro centre to get fitted and improve their game.

Each centre has their own area on the website too. A ‘minisite’ for the centres has been included as an introduction to each one, including facility information, how to book lessons, custom fitting and links to the respective website.

As well as the website, we are also working on a massive online marketing strategy to boost EuroPro’s web exposure.

We are really enjoying working with the EuroPro members and are looking forward to developing the site further in 2013, keep your eyes peeled for an update!