Tag Archive: SEO

Why It’s Important To Have A Fully Integrated Digital Marketing Campaign

When entering the world of digital marketing, the sheer amount of available options can be a bit overwhelming. SEO, PPC, social media marketing, email marketing, content sharing, affiliate marketing, and inbound marketing are just some. Even within these categories there are further sub-categories. Within PPC there are standard Google Ads, Google Shopping, Remarketing, and Bing…

When entering the world of digital marketing, the sheer amount of available options can be a bit overwhelming. SEO, PPC, social media marketing, email marketing, content sharing, affiliate marketing, and inbound marketing are just some. Even within these categories there are further sub-categories. Within PPC there are standard Google Ads, Google Shopping, Remarketing, and Bing Ads. There are literally hundreds of social media and content sharing platforms to choose from.

It can be difficult to decide which route to take, especially when a budget is involved. Where do you put your money? Which method will give you the best results? The short answer is, all of them. Most of these options work so well together to create better results. This doesn’t mean you need to create an account on every single social media platform (209 according to Wikipedia, but that doesn’t even scratch the surface). The key is to find an integrated campaign that works for your business.

So, What Is A Fully Integrated Digital Marketing Campaign?

Before we can explain the importance of a fully integrated digital marketing campaign, we can show you an example of one, and how well the individual components work together.

The example below includes SEO, PPC, content sharing, email marketing, social media marketing, and inbound marketing.

Intergrated Digital Marketin Campaign ChartSEO and PPC work together to help bring users to your site from Google search. To find out more about how these work together to improve traffic from Google, check out our recent article about Google Shopping here.

Creating content such as videos, infographics, blogs, or podcasts, and sharing them on popular content sharing sites (YouTube, Pinterest, etc.) can create some quality links back to your website. By integrating email marketing and social media marketing with this, your content can be seen by a much wider audience, thus leading to a further increase in visitors to your site. Social media and email marketing can both be used to direct traffic directly to your site.

As well as promoting increased traffic, inbound marketing and conversion optimization are designed to convert visitors into customers. Any that don’t go on to purchase your product or contact your company can then be targeted through Remarketing.

OK, But Why Is It Important?

Although the example above shows that an integrated digital campaign CAN work well, it doesn’t explain why you SHOULD have one yourself.

Increased Traffic

We’ve touched on this above, but the simple fact is that with more marketing platforms you can target a broader audience. People who respond well to marketing on social media platforms may be very different to people who respond well to emails. Whilst Google Search is obviously very important to any website’s traffic, there are some people that prefer companies that release quality, relevant content.

Increased ROI

More visitors means more possible conversions. More conversions means more returns on investment. If you’ve implemented inbound marketing and conversion optimization techniques on your site too, the chance of conversions greatly increases too.

Presence

Have you ever looked at a pair of shoes on Amazon, only to then be followed around the Internet for weeks by an ad prompting you to go back and buy them? That’s Remarketing. It’s great for brand awareness as it keeps your business fresh in the visitors’ mind, even after leaving your site.

In terms of social media, people are more likely to interact with and share interesting content than your products/services. All of this leads to further brand awareness, and a larger presence online.

Reputation

As well as increased presence, a fully integrated digital marketing campaign can increase the reputation of your business. Look at all big companies, and you’ll see that they have integrated digital campaigns. When a company has a large presence, they become more reputable. Users trust other users and testimonials from them, so being active on social media and content sharing sites can increase the overall reputation of your business.

SEOSphere-web

Each digital marketing platform serves a different purpose, a different audience, and garners different results. The reason it is important to ensure that you have a fully integrated digital marketing campaign is simple; it produces better results. Although not all platforms work for every business, it is still important to ensure that there is some form of integration in you campaign.

If you need help deciding what strategy would be most beneficial to your business, or need more information about any of the methods discussed above, please don’t hesitate to contact our friendly, expert team today.

Why Should I Use Google Shopping?

What is Google Shopping? How does it work? Before you can decide if Google Shopping is right for you, it helps to fully understand what it actually is. Google Shopping (or Product Listing Ads) allow you to include an image, title, price, promotional message, and company name in an ad that appears separately from the…

What is Google Shopping? How does it work?

Before you can decide if Google Shopping is right for you, it helps to fully understand what it actually is. Google Shopping (or Product Listing Ads) allow you to include an image, title, price, promotional message, and company name in an ad that appears separately from the text ads and organic results on Google Search. Using a Google Merchant Center account, you are able to upload your product descriptions as part of a data feed; which is then linked to your AdWords account, where you can manage the spend.

Google Shopping Hidepark


Benefits & Risks

As with most digital marketing techniques, there are many benefits and potential risks when considering starting a Google Shopping campaign. If optimised correctly, these ads can generate a high ROI, but there is a risk of the whole campaign becoming a bit overwhelming.

Increased Traffic

Because of the nature of Google Shopping ads including images, descriptions, and such, businesses experience significantly higher click-through-rates (CTR) than from a traditional pay-per-click (PPC) campaign. This leads to an increase in the amount of traffic to your website, particularly to your product pages.

shopping-online

Quality As Well As Quantity

When users are clicking on a Google Shopping ad, they already know all they need to know about your product. A customer who has already seen a picture of the product, the price, and any additional information you include, is further along the customer journey than someone who is currently just browsing/comparing prices of different suppliers. The click-throughs from Google Shopping ads are of a much higher quality, leading to more conversions.

Cost? What Cost?

Similarly to standard PPC campaigns, you only pay for your Google Shopping ads when a customer clicks on them. As above, the very nature of these ads leads to more conversions, so the cost per conversion is typically lower than other digital marketing methods. On top of this, the overall cost-per-click is generally lower, making product listing ads a win-win.

Another unique feature of Shopping campaigns that makes managing the cost easier is that, unlike standard PPC campaigns in which you bid on keywords, you bid on an Ad Group as a whole. This means you can group your ads however you see fit, and bid accordingly.

All The Googles

Google Shopping ads appear separately to text ads and organic search results so, when coupled with a PPC campaign and a successful SEO campaign, there is potential to be shown several times for each search term. This increased visibility puts your products in front of more potential customers, effectively leading to more conversions.fifteen-google-shopping

To Manage, Or Not To Manage?

The sheer customisability of a Google Shopping campaign is simultaneously one of its biggest assets, and one of its biggest weaknesses. As mentioned above, you don’t bid on keywords as with standard PPC campaigns, so can separate your campaign as you please. A lot of users separate ads by price, profit margin, or product categories. There are ways to make each of these methods work for a particular campaign, but it requires a lot more time and effort than standard ads. Just take a look at how much work needs to go into the product feed that you submit through Merchant Center. For each product you want to submit, you need at the very least:

  • Title
  • Image Link
  • Price
  • Description
  • Product ID
  • Product Category (Chosen from a list of categories provided by Google)
  • Product Type (As above)
  • Page Link/Mobile Link
  • Condition (New/Used/Etc.)
  • Availability

That’s just the bare minimum. For some product categories, you need to include sizes, colours, gender, age groups, delivery details, Global Trade Item Numbers (GTIN), or Manufacturer Part Numbers (MPN). The list goes on.

Consider a business with 100 products, or 1,000 products, or even more. This is a mammoth task to undertake, and just as big a task to continue the management of so many products. Despite the potential for huge returns on investment, Google Shopping campaigns require a lot of work.

There’s also the fact that it is managed completely differently to standard PPC campaigns. Even some PPC experts don’t have the required skills to successfully manage this type of campaign. As you don’t bid on keywords, each product description and title needs to be optimised precisely to allow ads to be shown for the correct search terms.

For more information about Google Shopping, or to find out how Fifteen can help with the management of your campaign, contact our experts today.

Web Design and Graphic Design in Nottingham

Stop! You’ve found that graphic and web design agency in Nottingham you were looking for. We are Fifteen… When you’re looking for a Graphic Design agency in Nottingham, there will no doubt be thousands of different options available to you. Graphic Design Nottingham Some will be very large agencies with hundreds of staff and many…

Stop! You’ve found that graphic and web design agency in Nottingham you were looking for. We are Fifteen…

When you’re looking for a Graphic Design agency in Nottingham, there will no doubt be thousands of different options available to you.

Graphic Design Nottingham

Nottingham High School Yearbook Design

Some will be very large agencies with hundreds of staff and many will be one man bands that work from their bedrooms.

Will you get the service and creativity that you’re really looking for though? One thing we know how to do at Fifteen, is deliver results. From small design jobs to full marketing campaigns, we can guide you from concept idea to the finished product making sure you’re completely satisfied every step of the way.

Below is a list of some of the recent projects our graphic designers have worked on for Nottingham based businesses and schools;

Who are we?

We are Fifteen. A group of the most creative and forward thinking web experts in the whole of Nottingham. We don’t want to appear arrogant, but we’re very good at what we do. Why? Because we listen to the needs of clients and make sure that we deliver exactly what they want, when they want it, and in the way they want it.

Web Design Nottingham

web design

We’ve worked on every kind of job you can imagine. From rebranding high profile products to designing take away flyers. You name it, we’ve done it.

We don’t discriminate against the clients we work with. If you have a million pound budget or a hundred pound budget, we’re more than happy to work with you. Have a look through our portfolio to get a better idea of how we can help your business.

Our website designers code to the latest web compliant standards, ensuring that all the websites we produce are easily indexed by all the major search engines. This gives your business the best possible chance of ranking well in the SEO race. Our developers also specialise in building responsive websites, which resize and display correctly on multiple screen sizes, ensuring your online branding is consistent. This is also in keeping with Google’s mobile update, penalising sites that have poor mobile compatibility.

So, if you are looking to improve your companies presence online, why not update your businesses website to a responsive website? Below is list of some recent projects our website designers have worked on for Nottingham based businesses;

Online Marketing Nottingham

We also have a team of experienced online marketers, who have plenty of experience helping businesses drive traffic to their websites. Our marketers will work with you to create a bespoke marketing solution, to increase traffic and conversions on your website. Here is a list of some recent online marketing campaigns they have carried out for several Nottinghamshire based businesses;

To find out more about what we do at Fifteen, and to talk about how we can help you, contact our helpful, expert team today.

How Do I Choose The Right Digital Agency For Me?

In the new internet-driven world, it’s important that you have an online presence. Whether you’re looking to create a website that represents your business, or looking to market your services online, you’ll need to work with a digital agency in order to get the best results. There are so many agencies out there offering different…

In the new internet-driven world, it’s important that you have an online presence. Whether you’re looking to create a website that represents your business, or looking to market your services online, you’ll need to work with a digital agency in order to get the best results. There are so many agencies out there offering different services for different prices, and it can be a bit overwhelming choosing the right one. Here’s a list of things you need to consider before choosing the right agency for you.

What are you trying to achieve?

If you’re looking to create a website for your business, the first thing you need to assess is the goals of the site in question. Are you hoping to increase enquiries for your business? Do you want to create a space for your customers to find and share information?

You should have a clear idea as to what you want, and discuss this with your considered agencies, so they can explain how they will be able to help you achieve these goals.

For a marketing campaign, it is important to consider whom your target audience will be, and how you want to market your services. There are so many options out there including PPC (pay-per-click), Remarketing, Social Media Marketing, E-Mail Marketing, and SEO (search engine optimisation). The list is endless.

If you’re not sure what type of marketing you want to use, but know whom you’re trying to target, discuss it with your agencies. They should be able to advise you.

icons

Budget

Cheaper is not necessarily better. Whilst there are agencies out there that offer decent, low cost websites, you typically get what you pay for. For some businesses, such as small local types, it is enough to create a clean, functional site that boosts their presence. If you’re looking for something more, you need to consider paying more for your site. We’ve recently talked about the costs of a website, and it does all add up. Overall though, it comes down to two main things; how do you want your website to look, and how do you want your website to function? If those two questions spark a list in your head, you may need to look at a bespoke website design.

For marketing, budget is very important. Facebook is designed to send your posts out to a very limited amount of your followers (somewhere between 5% and 10% to be precise), unless you pay to boost your posts. Google AdWords can easily power through your budget with little ROI unless optimised correctly. They are businesses like yourself, so generally, the more money you put in the better results you’ll get.

That’s not to say you can’t see results with a small budget. A properly optimised campaign can still deliver great results on a smaller budget.

Expertise

This brings us nicely onto our next point, expertise. If you have a small budget (or a large budget for that matter) you want the best possible agency for your price range. Check their portfolio, ask for examples of their work, read their blog, and research previous clients they’ve worked with. It is important to know what each agency is capable of.

Another thing to consider is how their expertise fits with your goals and budget. If you want both a new website and digital marketing, do you want a digital agency that can handle both, or are you looking for two separate agencies? Do you want a web design team that can also host your website? Do you need a marketing team that can also design ads in-house?

SEOguy

Best Practices

This sits hand in hand with an agency’s expertise. If they are not following the best practices, it can have a negative impact on your results or overall experience. If an agency is outsourcing most of their work to another country, this will cause an impact on the response times for queries and updates. If they’re not up to date with the latest trends, it will have an impact on your results.

For example, since the Google mobile update, all agencies should now be offering some form of responsive design in all their websites.

The Team

A new website or marketing campaign is a collaborative effort. You will need to work with your agency closely, so you need to pick an enthusiastic team that you get on well with. Having a rapport or chemistry with your agency creates the perfect environment for creativity to thrive in, leading to better results.

Be careful though, as some agencies have dedicated ‘pitch teams’ that are chosen for these qualities above. They are experts at winning business, but will never be seen again once your project is underway. Be sure to ask to meet the person you will be working with.


 

If you think Fifteen might be the right agency for you, or want more information about how we can help your business, please don’t hesitate to contact our friendly experts today.

The Importance of Content

Google Panda 4.2 Update Content marketing is one of the most important trends for 2015, and is becoming one of the most powerful tools available, especially with the new Google Panda 4.2 update. Google Panda is slowly rolling out after almost ten months. Although Panda 4.2 is here, it will take months to fully roll…

Google Panda 4.2 Update

Content marketing is one of the most important trends for 2015, and is becoming one of the most powerful tools available, especially with the new Google Panda 4.2 update. Google Panda is slowly rolling out after almost ten months. Although Panda 4.2 is here, it will take months to fully roll out, therefore, many websites may not have been affected yet.

The last Panda Google Algorithm was rolled out almost ten months ago leading to the 30th Panda update we have seen which started in 2011.

All businesses should be practicing content marketing, not only with the content on their site but also through regular blogs at least three times a week. This shows Google that you are surfacing new and frequent content to your website, which they will reward you for. If you keep Google happy, they will push you higher up the SEO rankings – it really is that simple.

Google Panda Content Algorithm

Why Content Marketing?

Content marketing is a great way not only to engage with your audience but also to offer your expertise during their journey on your website. Content marketing is becoming more and more important and is set to be once of the most commercially important digital marketing trends in 2015. But why is content marketing so imperative and prevalent in the digital marketing sphere? Below are a few reasons as to why it benefits companies and users:

Increased site traffic

One of the main reason companies adopt any SEO strategy is to increase the amount of visitors to their site. Content marketing is a very powerful way to generate traffic to your website. The more relevant and rich content you surface, the more relevant searches your site will appear for. Content provides targeted audiences with relevant information that can provide a solution to a particular need or problem. The more highly targeted content you surface, the higher the amount of traffic to your website.

Knowledge and Expertise

Content marketing is a great way to promote your capability and unique selling proposition. Therefore, if your site is fully optimised with calls to action, once a visitor comes to your site and engages with your content they will be more likely to turn into a highly qualified lead. You can do this through educating your audience on common practice and addressing common questions and issues that are relevant.

Increased Leads and Sales

Adopting an effective content marketing strategy can generate up to 97% more leads than those who do not have a content rich website and blog. The more the user understands the benefits of your product and service the more likely they are to become a paying customer.

Build brand awareness through engagement

The audience engagement with your content is what powers this strategy. Therefore, quality and significance are vital here. Any content you publish is a reflection of your business and its brand. Content is a great way to build upon your brand and get key messages across to your audience. Videos can be a powerful way to communicate and engage with a large audience.

Generate Links

When users link to content it can earn a certain degree of authority and is great for an SEO boost. Therefore, your content can be used as a link resource to aid you with your link building.

All of the above benefits make a solid content strategy imperative to the success of your website.

Website Timeline – How Long Does It Take To Build A Website?

Similarly to the well known phrase regarding Rome, websites don’t appear overnight. There is a lot of work that needs to go into a website, especially if you are looking for a completely bespoke site. It is very much a collaborative effort, and an investment of time as well as money. We’ve put together an…

Similarly to the well known phrase regarding Rome, websites don’t appear overnight. There is a lot of work that needs to go into a website, especially if you are looking for a completely bespoke site. It is very much a collaborative effort, and an investment of time as well as money.

We’ve put together an infographic that should answer all your questions about website builds, including:

  • How long does it take to design and build a website?
  • Why does it take that long?
  • How much time do I need to invest?
  • How much do I need to contribute to the overall process?
  • What do Fifteen contribute to the overall process?

As always, the below is a rough guide. If you need a more tailored solution, please contact our team today.

WebsiteTimeline-2

Stages

1Before the website build can begin, there are many things that must be done. After receiving your initial brief and site outline, we begin our initial research. We will research your industry, current web trends, and suitable functions to include in the site build. This research is then presented in our initial meeting. Together we can discuss your brief, and our initial research, deciding on what suits your needs most effectively.

After the initial meeting, we will work on putting together an official proposal, allowing you to see exactly what your new website will include, and the estimated time frames.

Then it’s back to the research for us, whilst you get a little break. We will look into the structure of your site, any analytical data that is available, and build on any comments that were made during our initial meeting and the proposal stage.

Then we meet again. Think of this as a second proposal, with Fifteen presenting everything we’ve researched and taking your comments on ways to better to tailor our research to your specific needs.

Overall, this first stage will take up to one month. This might seem like a long time, but it is important to ensure that there is a secure plan in place. This allows the next steps to go ahead much more quickly, as we are working towards a much clearer goal.

2Once we’ve managed to secure a plan for your website, it’s time to start designing. Our in-house web design team will work on creating the initial designs, based on the structure decided on in the previous stage, which we will then present to you. As before, this is a collaborative effort, so we encourage feedback at this stage. We will do everything we can to ensure your website portrays your business accurately and professionally. We can then make amends to the designs in light of our meeting, and present them again for approval.

Once the initial designs have been approved, our team will work on the responsive designs. Responsive design allows the designs to be compatible with all devices. For example, a user viewing your site on a mobile device will see a slightly different layout to a user viewing your site on a desktop computer.

Once these responsive designs have been signed off, it’s onwards to the actual build of the site.

Overall, this stage will typically take up to three weeks.

3Now that we have a design for your site, we can start building. Our web developers will work on turning the approved designs into a working website, integrating any functions recquired, such as e-commerce or log-in portals. All of our builds include Responsive Design, and this integrated from the beginning. Whilst this is happening, we ask that you start preparing the content for your site, whether you are preparing it yourself or outsourcing it to a copywriter.

We will then send over a link to your site, and request your feedback. This will allow our developers to complete the final stages of the development, including building any news feeds or blogs to be included as part of the final site.

Once the build and development has been finalised, we can start inputting the content that you’ve prepared, and the site is ready to go live.

This stage typically takes up to three weeks.

4Now it’s time for the exciting part; getting your site ready to go live!

Our Digital Marketing experts will ensure that all the pages are SEO-ready for your new website launch, and that the user experience is suitably optimised. The development team will test your site’s responsive design on a wide variety of devices and browsers.

We’ll organise a training session for you, so you can get to grips with your new content management system, and then we’ll hold a final review of the site.

After the final review, there’s still time for a few refinements before your site finally goes live.

This stage typically takes two-three weeks.

5Once your site is live, there’s still more to do. As well as continued support for your site, Fifteen will organise a performance review six weeks after your site goes live. This gives you an idea of how your new site is performing, and what you can do to improve your results, including digital marketing strategies.

If you’re looking for a new website, please don’t hesitate to contact our friendly, helpful team of experts today. We’d be happy to discuss your needs and how we can tailor a solution for you.

How Much Does A Website Cost?

Think of a website like you would a car. You can buy one for a few hundred pounds and it will do the job, but won’t look very good, won’t run very well, and won’t impress many people. Your website is a representation of your business, so it is important that it is professional looking…

Think of a website like you would a car. You can buy one for a few hundred pounds and it will do the job, but won’t look very good, won’t run very well, and won’t impress many people. Your website is a representation of your business, so it is important that it is professional looking and functional, in order to promote your business as such.

Despite this, it is very hard to answer the question “How much should I pay for a website?”. There are so many things to consider. Before you can answer the question, there are a number of questions you need to answer first.

Do I Need (insert functionality here)?

building2

If you are a small, local business, or a bespoke design service, chances are you don’t need e-commerce functionality on your site. For example, a restaurant is unlikely to sell their product online. They need a clean, professional site with a copy of their menu, directions to the restaurant, contact details, and a page explaining what makes them unique from the competition.

There are many functionalities that can be included in your site design, each adding to the overall cost, such as log-in portals, information capture forms, parallax animations, responsive design, and a wide variety of plug-ins help you achieve the primary site objective.

What is the main objective of my site?

This brings us on to the next question you need to ask. The main objective of your site plays a crucial part in how much a site will cost. If your main objective is to generate more sales, you may need a more bespoke design with a streamlined user experience, prompting the user to click through to your product pages or contact details. If you just want to supply information on a subject, you may need less functionality.

Who is my target audience?

A site should be designed and built with your target audience in mind. If you are aiming to attract a professional audience, your site will look and function very differently to if you are targeting fashion conscious tweens.

Does my website need to built from scratch?

If you have paid for a website previously, and have any part of that site that can be reused, why shouldn’t you? If you have a framework that works well, and just need a re-design that can reduce the cost. Likewise, if you’ve already paid for a framework or design that just needs a few tweaks that can also reduce the overall cost. Sometimes it’s cheaper to build on something you already have. In the case of your website being very outdated, or having zero functionality, a complete re-build may be better.
Once you’ve answered these questions, you can start to get a better idea as to how much your website will cost.

Website Costs To Consider

design

Here is a list of costs that you need to consider when building and designing a new website, from start to finish.

Hosting & Domain Names

Before you can build a website, you need a domain name. The domain name is the website address for your site. For example, ours is www.fifteen.co.uk. You can buy this from a wide variety of suppliers, or ask your web developers to source it for you. You can buy a domain name for a period of time, before it needs renewing again. It’s worth checking the costs with different suppliers, as the costs can vary massively.

Similarly, hosting is also an ongoing cost. You need to pay this for your site to be hosted on a server. Think of it as rent you pay for your website to ‘live’ on a server. Without this, your website is not connected to the Internet. Again, the prices for this vary a lot, with some companies offering extra support and backups of your site, to ensure outages won’t effect your business.

Planning

If you’re aiming for a bespoke website built from scratch; before you even see a first draft of your website, there are hours put in by the designers, web developers, and project managers to ensure they can create a site that will work to your objective. Frameworks, initial design concepts, and functionality all need to be drafted. Once these concepts are signed off, work can begin on building the finished product.

Design & Content

You need to consider the content that will be included in your website. Do you already have content, or will it need to be created? This can cover anything from copy through to videos and images for your site. Anything that requires work to be done by a designer, copywriter, or photographer will increase the overall cost of your design.

Development/Website Build

There are a huge amount of functionalities that can be added into your website, each helping you to succeed different objectives. Here’s a non-exhaustive list of some of the features you might want to consider adding, all of which can add to the cost of a website build.

Responsive design – This allows your site to be resized accordingly to the device it is being viewed on. This is an important feature as Google now penalizes sites that are not mobile-friendly.
Content Management System – CMS allows you to log in to the back end of your site and manage content on your site, including page copy and blogs.
Login Portals – If you want members to be able to log in to place orders, or see information, a login portal needs to be built to your specifications.
Social Integration – You can integrate social feeds into your website so your users can see the most up to date information about what is happening in your company.
Parallax – This creates animated backgrounds for your website, which move separately to the content. This is one of the latest trends in website design, and gives your site a professional look.
E-commerce – In order to take payments online you need some kind of e-commerce functionality.

Costs To Consider After Your Website Has Been Built

analytics

Once your site has been built, there a few more things to consider as ongoing costs.

SEO & Digital Marketing

Although launching a new website can sometimes be enough to get an initial rankings boost, it is important to maintain this. The world of digital marketing is vast, with search engine optimization (SEO), pay-per-click advertising (PPC), social media engagement, and email marketing just to name a few. You can choose to pay an expert to manage all of this, allowing the enquiries to keep coming.

Website Updates & Support

If you don’t have a CMS in place, you may need to pay your developers a monthly/annual fee to manage the content on your site. If you do have a CMS, you may still need to pay for training or general web support. If this isn’t included in the initial price, it is something you should definitely consider. If your site has any problems later on, it is handy to have the support of a team of experts.

Conclusion

Asking the question, “How much will a website cost?”, is similar to asking the question, “How long is a piece of string?”. As cliché as that sounds, it’s true. You need to take so many factors into consideration, that it’s impossible to put a price tag on it. The key is to find a team that understands your business and its objectives.

To discuss your website needs, and for advice about what functionalities to include, contact our team today for advice and a quote.

Case Study – Hydrotechnik SEO, PPC, and Remarketing

Your online presence is critical to the future success of your business. Over the years Fifteen have advised a large number of Nottingham based companies on ways to improve their online presence and marketing efforts. This has given us a sound understanding of what works well and which marketing strategies offer the best return on…

Your online presence is critical to the future success of your business.

Over the years Fifteen have advised a large number of Nottingham based companies on ways to improve their online presence and marketing efforts. This has given us a sound understanding of what works well and which marketing strategies offer the best return on investment.

Research has shown that an ever-increasing number of people are researching products and services online, resulting in nearly every business needing to have some sort of online presence. This is especially true for companies who are looking to grow their customer base or expand into new market sectors.

We have recently been working with Hydrotechnik UK Ltd, and their sister companies Filtertechnik Ltd and UK Flowtechnik Ltd. We are running SEO campaigns for all three, paid search campaigns for Hydrotechnik & Filtertechnik, and a remarketing campaign for Hydrotechnik.

SEO

Fifteen started search engine optimisations in September 2014 for Filtertechnik and UK Flowtechnik, and more recently in April 2015 for Hydrotechnik, checking the websites for possible improvements. Using analytical softwares, we are able to identify any issues the site may have, and give recommendations as to how to improve the site through implementing a number of different strategies. Each month, Fifteen put together a list of recommendations, as well as a full report showing their campaign results looking at data trends and improvements.

Monthly stats:

GreenBoxes

Since we started work on UK Flowtechnik, we have almost doubled the amount of organic search visits they receive a month, as well as increasing overall visitors to the site by over 300%, through quality back linking and other techniques. We have seen similar increases with Filtertechnik, and are now working towards increasing Hydrotechnik’s site traffic by a similar level.

PPC

Fifteen started work on the PPC (pay-per-click) campaigns for Hydrotechnik and Filtertechnik in June. We worked together to create unique ads, relevant to their products and keywords, and began optimisation of the whole campaign. This included refining the display location, times and cost-per-click, giving them the best possible results for their advertising budget.

PPC

Monthly Stats:

PurpleBoxes

In the past month, we have started optimisations for both the Filtertechnik and Hydrotechnik PPC campaigns, including increasing the number of clicks and impressions they receive, reviewing ad copy, keyword research, and setting up conversion tracking. Fifteen have already started to see conversions increase on both campaigns, showing our optimisations to be a success.

REMARKETING

Fifteen have started a remarketing campaign for Hydrotechnik in June 2015. A remarketing campaign targets visitors who have previously visited your site and haven’t converted. For Hydrotechnik, our designers created a series of ads, which we then utilised in the campaign. As ads are displayed on many websites, the campaign needs regular supervision to ensure the placements are suitable to the brand.

Youtube

Since we began this remarketing campaign, Hydrotechnik have already seen an increase in the amount of visitors returning to their site each month.

We are very proud of the work we have done with Hydrotechnik, UK Flowtechnik, and Filtertechnik, and the progress each site has made in terms of online visibility.

DIGITAL MARKETING SERVICES

Below are some of the digital marketing services our consultants offer businesses across the UK;

Google PPC Management
Google Remarketing Campaigns
Email Marketing
Ethical SEO Campaigns
Heat Mapping and Visitor Flow Analysis
Website Conversion Rate Optimisation

Why not get in touch with one of our digital marketing consultants to see how we could help improve the visibility of your website online.

Digital Marketing Strategist Job Nottingham

Do you know your follow from your nofollow? Fifteen are looking for a Digital Marketing Strategist to plan, create and report on engaging online content for client projects. Ideally you will have 2-3 years experience in industry and be able to demonstrate real results, how you achieved them and what return that has made for the business. Interested?…

Do you know your follow from your nofollow?

Fifteen are looking for a Digital Marketing Strategist to plan, create and report on engaging online content for client projects.

Ideally you will have 2-3 years experience in industry and be able to demonstrate real results, how you achieved them and what return that has made for the business.

Interested? Get in touch for more information; we’d love to hear from you. Please send your CV to careers@fifteendesign.co.uk