Tag Archive: SEO

Case Study – Hydrotechnik SEO, PPC, and Remarketing

Your online presence is critical to the future success of your business. Over the years Fifteen have advised a large number of Nottingham based companies on ways to improve their online presence and marketing efforts. This has given us a sound understanding of what works well and which marketing strategies offer the best return on…

Your online presence is critical to the future success of your business.

Over the years Fifteen have advised a large number of Nottingham based companies on ways to improve their online presence and marketing efforts. This has given us a sound understanding of what works well and which marketing strategies offer the best return on investment.

Research has shown that an ever-increasing number of people are researching products and services online, resulting in nearly every business needing to have some sort of online presence. This is especially true for companies who are looking to grow their customer base or expand into new market sectors.

We have recently been working with Hydrotechnik UK Ltd, and their sister companies Filtertechnik Ltd and UK Flowtechnik Ltd. We are running SEO campaigns for all three, paid search campaigns for Hydrotechnik & Filtertechnik, and a remarketing campaign for Hydrotechnik.

SEO

Fifteen started search engine optimisations in September 2014 for Filtertechnik and UK Flowtechnik, and more recently in April 2015 for Hydrotechnik, checking the websites for possible improvements. Using analytical softwares, we are able to identify any issues the site may have, and give recommendations as to how to improve the site through implementing a number of different strategies. Each month, Fifteen put together a list of recommendations, as well as a full report showing their campaign results looking at data trends and improvements.

Monthly stats:

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Since we started work on UK Flowtechnik, we have almost doubled the amount of organic search visits they receive a month, as well as increasing overall visitors to the site by over 300%, through quality back linking and other techniques. We have seen similar increases with Filtertechnik, and are now working towards increasing Hydrotechnik’s site traffic by a similar level.

PPC

Fifteen started work on the PPC (pay-per-click) campaigns for Hydrotechnik and Filtertechnik in June. We worked together to create unique ads, relevant to their products and keywords, and began optimisation of the whole campaign. This included refining the display location, times and cost-per-click, giving them the best possible results for their advertising budget.

PPC

Monthly Stats:

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In the past month, we have started optimisations for both the Filtertechnik and Hydrotechnik PPC campaigns, including increasing the number of clicks and impressions they receive, reviewing ad copy, keyword research, and setting up conversion tracking. Fifteen have already started to see conversions increase on both campaigns, showing our optimisations to be a success.

REMARKETING

Fifteen have started a remarketing campaign for Hydrotechnik in June 2015. A remarketing campaign targets visitors who have previously visited your site and haven’t converted. For Hydrotechnik, our designers created a series of ads, which we then utilised in the campaign. As ads are displayed on many websites, the campaign needs regular supervision to ensure the placements are suitable to the brand.

Youtube

Since we began this remarketing campaign, Hydrotechnik have already seen an increase in the amount of visitors returning to their site each month.

We are very proud of the work we have done with Hydrotechnik, UK Flowtechnik, and Filtertechnik, and the progress each site has made in terms of online visibility.

DIGITAL MARKETING SERVICES

Below are some of the digital marketing services our consultants offer businesses across the UK;

Google PPC Management
Google Remarketing Campaigns
Email Marketing
Ethical SEO Campaigns
Heat Mapping and Visitor Flow Analysis
Website Conversion Rate Optimisation

Why not get in touch with one of our digital marketing consultants to see how we could help improve the visibility of your website online.

Digital Marketing Strategist Job Nottingham

Do you know your follow from your nofollow? Fifteen are looking for a Digital Marketing Strategist to plan, create and report on engaging online content for client projects. Ideally you will have 2-3 years experience in industry and be able to demonstrate real results, how you achieved them and what return that has made for the business. Interested?…

Do you know your follow from your nofollow?

Fifteen are looking for a Digital Marketing Strategist to plan, create and report on engaging online content for client projects.

Ideally you will have 2-3 years experience in industry and be able to demonstrate real results, how you achieved them and what return that has made for the business.

Interested? Get in touch for more information; we’d love to hear from you. Please send your CV to careers@fifteendesign.co.uk

5 Easy Ways to Improve Your Website’s Ranking on Google

Everyone wants to make it to the top of Google and in the world of online marketing making it to the top of the search engine can be difference between generating loads of business or no enquires. Google and other search engines work to keep online marketers guessing at how to hit the first page…

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Everyone wants to make it to the top of Google and in the world of online marketing making it to the top of the search engine can be difference between generating loads of business or no enquires. Google and other search engines work to keep online marketers guessing at how to hit the first page of the results, and they change the rules so often it doesn’t seem worthwhile trying to crack their code.

Here are five simple and easy ways to boost your organic rankings within the search engines.

 

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Check and Recheck your Keywords

Don’t make assumptions and don’t just pick them and leave them unchanged without monitoring how they are working. Take advantage of the analytics tools available to see exactly how your keywords are performing. Are people actually searching for your keywords and is your website ranking on the first page for these terms? Since Google search has become encrypted a lot of the seach data is now unavailable, another good alternative is to try Bing Webmaster Tools to get a more detailed breakdown of queries.

 

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Redirect Duplicates

One of the most common errors we see, when we do SEO audits is redirect errors. When another website links to you, you cannot control whether or not they list you as ‘http://websitename.com’ or ‘www.websitename.com’, and the search engines cannot tell these are one and the same. So you can look like two moderately popular sites instead of one wildly popular site, which is no good to you. This can be fixed by putting in place a permanent redirect from one address to the other. There are several ways to do this, if you would like any help please feel free to contact one of our developers.

 

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Do Good Deeds

Why not boast your search engine ranking while also boosting your contribution to a better world. Donate funds or time to a cause you support and see about getting a link from the charity’s site to yours. Not only will you boost your ranking by building links, you’ll get a great introduction to a group of potential customers. We recently helped raised some money for Cancer Research and were luckily enough to get retweeted by them.

 

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Create Events & Local Meet Ups

Never miss a chance to promote your business through any kind of event that can get mentioned elsewhere with a link to your site. Hold competitions, make special offers, promote new products and services and above all, announce them widely where they will link back to your site. One caveat here – never, ever spam anyone’s comment section with announcements. Use press releases and ask other sites to mention your event. Here at Fifteen Design we will be shortly be celebrating our 10 year anniversary, not only are we having our very own beer commissioned but also throwing a party for all of our clients.

 

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Finding Missing Links

Are you getting mentioned elsewhere without being linked back to your site? It is not as daunting as it sounds to find those mentions with missing links. Make it a habit to search your own name and your business name regularly. Google is not the enemy here; they actually provide a tool to look for mentions. With Google Alerts, you can set the parameters to search for mentions, and you’ll get an automated alert when it happens. You can then get in touch with the site where you are mentioned and request to be linked. None of these tactics mean you are off the hook for creating great content and an excellent product or service. But once you are doing those two key things, you can make sure you are getting the full benefit of your efforts with these five easy steps.

 

If you would like one of our online marketers to carry out an SEO audit of your websites, why not get in touch.
We would love to hear from you.  
e. design@fifteendesign.co.uk  t. 0115 932 5151

Fifteen swing into action to put Trent Lock top of the leader board

Graphic design gurus Fifteen Design in Nottingham are excited to launch the new and improved Trent Lock Golf Website. With Creative Director Ollie being a keen golfer (we said keen not good) you can imagine how excited he was to head the creative team on this website project. Fifteen Designs SEO specialists are now embarking…

graphic design SEO campaign

Graphic design gurus Fifteen Design in Nottingham are excited to launch the new and improved Trent Lock Golf Website. With Creative Director Ollie being a keen golfer (we said keen not good) you can imagine how excited he was to head the creative team on this website project.

Fifteen Designs SEO specialists are now embarking on an SEO campaign to push it up in the rankings for local and golfing related terms. Watch this space…

If you would to consult with a member of our team on your website design please call 0115 932 51 51

a fine SEO campaign

Graphic Design and Digital specialists, Fifteen Design are proud to announce that they are working with Nottingham based company “Fine Finish Furniture”, specialist kitchen and furniture makers. We have updated, refreshed and optimsed their current website. Fifteen Design and Fine Finish Furniture are teaming up to embark on a new SEO campaign that will be…

SEO campaign

Graphic Design and Digital specialists, Fifteen Design are proud to announce that they are working with Nottingham based company “Fine Finish Furniture”, specialist kitchen and furniture makers.

We have updated, refreshed and optimsed their current website. Fifteen Design and Fine Finish Furniture are teaming up to embark on a new SEO campaign that will be a great move for the company and should see them shooting up the rankings!

Holiday Apartment Newquay Blog Goes Live

Graphic Design company Fifteen Design are exited to launch the brand new blog for Pentire Mews, a beautiful Holiday Apartment in Newquay. This is part of Fifteen Designs masterplan to build on the success of the holiday apartment newquay website and target a page one in Google position. FIfteen Design specialise in SEO Campaigns for…

Graphic Design company Fifteen Design are exited to launch the brand new blog for Pentire Mews, a beautiful Holiday Apartment in Newquay. This is part of Fifteen Designs masterplan to build on the success of the holiday apartment newquay website and target a page one in Google position.

FIfteen Design specialise in SEO Campaigns for companies all over the UK

For further information on web design or SEO campaign contact Simon on 0115 944 2147

Holiday Apartment Newquay Blog

Holiday Apartment Blog