If you’re running a small business, you don’t always have a huge budget for expensive advertising campaigns across the internet, newspapers, buses, radio or television. Printed marketing materials absolutely have not lost their relevance in this day and age. There’s a lot of value in simple, printed marketing collateral, and we’ve put together a guide to the best options out there.
Simple, but effective. These little cards really do pack a punch when it comes to making an impression on potential new customers. Also, they’re shareable! A customer could grab a few business cards to share with their friends, you can hand them out at exhibitions or even at social events! When you hand somebody a business card, you’re creating a mental and a visual link with that person.
For a more impressive effect, go for a coated or glossy card so that yours stands out from the rest.
Even though these days nearly everything seems to be digital, you can convey real quality in a printed brochure. It’s something people can physically hold and look through whenever they want, something they can leave laying around to be looked at again in the future. You can showcase your products or services in a really creative way.
Keep a PDF copy to email to people who absolutely must have a digital version of the brochure.
Branded Promotional Items
If you use your business logo or name strategically on promotional items like USB sticks, pens and stickers, they will actually be where people can see them and use them. They’ll leave a lasting impression on potential customers. If you have staff, get them to use branded pens, or notepads, as this can have a big impact.
Go for quality. Don’t get something cheap and nasty that will break, spend a little extra for quality promotional items.
Branded Promotional Apparel
Get your brand worn, whether it’s by you, your staff or your customers. It’s effective and long lasting. You’ll often see people wearing clothing featuring a brand that has nothing to do with clothes, and there’s a great visual impact from people seeing you or your staff wearing branded clothing, especially if you have a catchy tagline.
As above, quality matters here. If you give out rubbish t-shirts with logos that come off after one wash, it doesn’t say much for your business.