Blogs are not only a great way of driving more traffic to your site but also a way of improving a business’ authority in a particular sector. They are a crucial tool that provides your users with knowledge which in return allows them to trust you. They also can help direct a user through the purchase funnel and towards your product.
Depending on their search query, a blog might often be the first part of your website that the user is interacting with. Therefore to have a well-performing blog that leads to conversions it needs to be fully optimised with the user in mind.
Ensuring your content is authoritative, fresh, engaging and high quality is the first stage of any successful blog. Below is a list of blogs which can help you get started in writing for the web:
Have you hit the ball out of the park with your content, but still achieve low traffic and engagement? It might be time to consider some of the tried and tested tricks below!
Increasing the Font Size
Font size is such a minor detail that can have huge effects on how someone consumes your work and whether they bother reading it at all. Although there’s no official rule for font size, research has shown that sizes of 12 minimum perform the best.
Increase the Page’s Margins
A design aspect that’s often overlooked by many bloggers. Web pages with small margins are less likely to be read as it makes the users eyes work harder, as they travel a larger distance across the page.
Internet users are predominantly known for their short attention span so the last thing you need is to make them work harder to read your work. This is even more crucial for pages with 1,000 words or more.
Keep it Simple
A busy page with multiple CTA’s and banners and links can instantly have a user bouncing off the page as it’s overwhelming and not appealing to the eye.
Always design the layout of your page in line with the needs of your user as a cluttered design is less likely to convert. Aiming for one CTA can help structure your content and your page’s layout to direct the user through your piece and to the end goal.
S P A C E T H I N G S O U T
The more spaced out your content is, the more attractive it looks to the user which will encourage them to read and convert.
A user doesn’t want to struggle and strain their eyes reading your content.
Try adding spaces between sentences, design elements and even letters.
Design elements can liven up any dull blog as they encourage a user to take action and consume your content easier. They also cater to those that skim reading, allowing them to pinpoint useful information outtakes within the content.
These 5 tips combined with relevant high-quality content and on-page optimisation could see a substantial increase in traffic, session duration and therefore conversions. By increasing your blogs user experiences, which is a major ranking factor, you will also increase your business visibility.
Although your content may be similar to competitors within your niche, a user will be more inclined to read a visually appalling piece therefore giving yourself a competitive edge.