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5 tips for boosting you Amazon listing using SEO

April 13, 2022 - Fifteen

Amazon has a colossal presence in the commercial environment. Sellers that wish to be successful need to devise a plan for improving their product listing rating in order to stand out from the crowd in an ocean of competitors. Read on to learn 5 ways to boost your Amazon listing using SEO.

1. Maintain control over your reviews

Reviews are an essential aspect of any business’s success. They may be the deciding factor in whether someone purchases your items or chooses to go elsewhere. It is critical that you handle product reviews in order to improve your Amazon SEO strategy.

In general, the items that appear at the top of Amazon’s search engine results page have received four or five star reviews. These are goods that have received positive feedback and are well-liked by customers. The goal is to get your audience to provide feedback on their experiences with your goods and services.

You’ll almost certainly get unpleasant commeents from your audience if they provide feedback. You must take the time to reply to bad reviews as part of your overall review management strategy. It will keep you from scaring away potential consumers in the future.

2. SEO optimise your product descriptions

Product information and bulleted descriptions provide another chance to write material that incorporates high-relevance buzzwords to improve your search engine ranking results. Optimisation should be done in accordance with what the consumer is looking for, while also keeping the technology in mind. Your material should be succinct, understandable and not too loaded with keywords to get the best results.

It is recommended that you use this part to anticipate any queries or concerns that may cause clients to search for alternative products. Make use of bullet points to make your text more digestible and to improve conversion. Don’t depend on the manufacturer’s standard description since this might result in duplicate material, which can have a negative influence on your search engine rating.

3. Note the picture requirements

Images are very important throughout the purchase process. People need to observe items from a variety of perspectives in order to have a better understanding of how the items seem. Since your audience cannot literally see the products in front of them, it is critical to help them develop trust and confidence in your brand and product.

The option to zoom in on a product or service might possibly enhance revenue for your company. People will be able to examine your items more closely and get a better feel of how they seem. Additionally, when you share many photographs from different perspectives, where an audience may use the various zooming functions, it becomes much more advantageous for sales.

4. Include videos when listing a product

When you include short clips in your product listing that are less than a minute long, you will enhance your rating while also delivering crucial information about the product to your buyers. In addition to increasing conversions on Amazon, video optimisation has been believed to enhance overall sell-through as well.

Product demos, customer testimonials and anecdotal stories regarding the product or business are all possible in video format. The A+ detail pages, improved brand information and customer reviews on Amazon are all places through which sellers may add video content.

5. Carry out an initial keyword research

When a buyer is searching for a certain product, they will type phrases into the Amazon search box, which will then be compared against the key phrases that sellers have included in their product descriptions to find the item. A skilled search engine optimisation agency can assist you in doing in-depth research. Additionally, by using the appropriate keywords, you will increase the exposure and sales of your goods.

It is essential for each seller to do keyword research in order to be successful on Amazon. You will appear higher in search results if your product fits the search phrase to which A9 believes it does a good job matching. The title, key points and summary of your product will all influence the keyword relevance of your product.

Get in touch with our expert team today for more guidance on optimising SEO for your Amazon listings.

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