Knowing when to refresh your website can be a difficult decision. Updating your website can be a time-consuming process but if done right it can supercharge your visibility and improve your sales. A while back we looked at 5 signs your website needs a refresh and thought it’s time to revisit these and add a few more to the list of website refresh quick wins.
Users access information from a variety of devices. Mobiles account for 50% of the world’s internet usage and brands have had several years to adapt to various screen sizes. If you haven’t already, it’s imperative you make your site is responsive to desktops, tablets, and mobiles. If not, you may find users bounce off your site because of ungainly text boxes and difficult navigation with poor UX.
Generating content for web pages, product descriptions and blogs is an integral part of the digital landscape. Adding new keywords and content not only helps you make the most of keywords and visibility but also allows you to tailor content to your users’ needs. This can be seasonal blogs, updated product information, or other up-to-date information. When time allows, go through your site; update content where possible, even if it’s just a line here or there. Your users will be more likely to trust your opinion if it’s the latest info and it shows your site is at the cutting-edge of your market.
Out of Date Security
Website security is a constant concern for users. With the introduction of GDPR and a better understanding of the importance of personal data, it’s imperative that you update your site’s security, data policy, and certificates. If you don’t already, certifications like HTTPS are a must. You should also provide users with terms and conditions of use and a statement about personal data usage. The Data Protection Act was brought into British Law in 2018; if you haven’t updated your policies in a while, it’s worth understanding the DPA and amending your terms accordingly.
Tired Design and Layout
Users make snap decisions on a website within seconds of clicking on a link. Everything from the layout, to the typeface, imagery, logos, and even colours play an important part in determining whether someone will stay onsite or not. If you have time, expertise, or a team of design experts, it’s worth updating your site’s design and layout.
At Fifteen, our designers have worked on some truly breathtaking projects and combine elements of user experience (UX) with web design. This allows our team to offer the latest in contemporary web styling with familiar industry layout.
The internet is full of helpful information. Not just about your brand but your competitors’ brands too. If you want to give your site an edge then make sure you study your competitors closely. Look at the designs they use, their layouts, menus, products, images, language and ascertain their style. In doing so, you can isolate their strengths and weaknesses and use this information to improve your site.
A Drop in Traffic, Leads or Conversions
Finally, the proof of an outdated website isn’t always that obvious to see. Analysing data can help you see exactly where your strengths and weaknesses are and where you can improve. Our experienced SEO, paid, social, and content team are masters of this craft and can assist you in improving visibility, enquiries, and sales.
We are a world-class digital marketing agency offering insight and services. Our award-winning agency has worked with SMEs and multinational brands alike and we look forward to helping you refresh tour site. Whether you want more bookings, sales, or even just visibility we can assist you with market-leading expertise. Contact us today to find out more.