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A Basic Guide to SEO

March 23, 2021 - Fifteen

Some companies may be overwhelmed by the amount of information available for search engine optimisation for a new website. They can also do little if they do not support an experienced in-house SEO or consultant. If your ability to learn search engine optimisation (SEO) is only surpassed by your willingness to put ideas into practice and test them, you’ll get the most out of this guide. Today, we’ll look at some basic stuff you can do to get your website’s SEO off to a good start – even if you can’t afford to hire a specialist.

This guide will cover all of the significant aspects of SEO, from defining the terms and phrases (keywords) that can drive qualified traffic to your website, make your site search engine friendly, build links, and promote your site’s unique value.

The world of search engine optimisation is complicated and ever-changing, but the fundamentals are easy to comprehend, and even a clear understanding of SEO will make a huge difference. Free SEO education can be found all over the internet, including in guides like this one. When you combine this experience with some practice, you’ll be well on your way to being an expert SEO.

What is Search Engine Optimization (SEO)?

Search Engine Optimisation (SEO) is a concept that refers to the method of optimising. All practices aimed at driving quality traffic to a website through organic search engine listings are SEO. Visitors that are highly important to your company are referred to as “quality traffic.”

Why is SEO so important?

Search engine optimisation (SEO) assists in the discovery of qualified visitors to your website. Without it, websites can go unnoticed or be discovered by the wrong people. SEO orients webpages on the internet, making it an integral component of any digital marketing strategy. Furthermore, SEO has a range of additional advantages.

If you’re still not sure, consider the following additional factors to begin optimising your search engine:

Users have confidence in search engines to provide them with accurate information. Users can see your website as a trustworthy source if it ranks high.

The general rule of thumb is that the higher your website’s rating, the more clicks and traffic it will get.

Return on Investment (ROI) – SEO is a low-cost way to generate leads. SEA, like pay-per-click in general, offers short-term, expensive traffic-driving solutions. On the other hand, SEO can be a low-cost, long-term strategy for attracting eligible tourists to your website.

Customer Insights – SEO practices like keyword analysis will help you learn more about your customers. It will assist you in identifying your target group, assessing their desires, and comprehending their requirements.

Branding – SEO helps create a more robust online brand identity and enhances user experience and, as a result, brand image.

Start Your Website’s SEO On the Right Foot!

Basics of On-Site SEO

On your page, you can find some of the most relevant elements for search engine optimisation. You may have learned a lot about link building (which we’ll get to in a minute), but link building without vital on-site search optimisation would be ineffective. On each of your website’s primary pages, including the homepage, you should include the bare minimum on-site optimisation elements mentioned below.

Find out what the customers are looking for.

You can’t customise your website unless you know what your customers are looking for. What form do you use to work this out? The best way to start is with common sense.

Assume you’re the owner of a hotel in London, England. It doesn’t take a genius to find out that your clients are looking for stuff like “hotels in London,” “places to stay in London,” and “accommodation in London.” Consider what your clients may be looking for and jot down your suggestions in a notepad before doing anything else. You might also approach them and question them directly as well.

On-Site Optimisation

Before we begin, keep in mind that you should not go overboard using any of the following SEO components. You may be tempted to stuff your pages with keywords, but that isn’t the target. Indeed, Google has introduced an over-optimisation penalty that penalises websites that cram too many keywords into a single page. So, when it comes to keyword optimisation, keep it simple: for each page on your website, come up with up to five keywords or keyword phrases to optimise for.

Keywords of Interest: Incorporate Keywords into Pages

Finding out what keywords you want to rank for is the first move in any SEO strategy. You can’t optimise your website for search engines unless you know these keywords. A keyword analysis is a process of deciding which keywords are essential to a company.

Your Keyword Strategy outlines how you expect to use the keywords you learned during the Keyword Analysis process. This aid search engines in deciding which keywords a page should be rated for. You start by mapping keywords to pages based on their relevance. If you want to target a group of keywords that have similar meanings, map them to the same list. Take into account the fact that high-volume keywords should be mapped to high-quality pages on your website. Your homepage is an outstanding example of a well-designed website. After you’ve allocated keywords to particular sites, you’ll need to determine where the keywords should appear on individual pages. Pages with little material can only be designed for one or two keywords, as a rule of thumb. Pages with a lot of content, say more than 500 words, will also have 5 to 10 keywords optimised.


While search engine optimisation (SEO) is competitive, it remains the most successful way to drive long-term traffic to your website. Furthermore, as long as you are compliant with SEO, the efforts you put into optimising your website for search add up over time, helping you get even more traffic.

Remember to follow the five steps of successful basic SEO to accomplish this:

  • Find keywords that have a lot of potential for search traffic.
  • Build sites that are designed for both search engines and users.
  • Ensure that both bots and humans can access your website.
  • Increase the number of related links from other high-quality websites.
  • Keep track of what’s relevant.

This method will help you develop your site’s authority over time (you can check your domain’s authority here), enabling you to rank for more competitive keywords with higher conversion volumes.

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