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The Facebook v Ad Blockers Game Of Cat And Mouse Rumbles On!

August 12, 2016 - fifteen

You may have seen yesterday’s blog regarding the new measures implemented by Facebook to improve user experience with reference to advertising. Well, it appears ad blockers are already fighting back with Adblock Plus already finding a way for users to block Facebook ads again.

Facebook’s decision to remove the power from ad blockers has sparked an angry response from various ad blocking companies, including Adblock Plus, which claims to have created a ‘workaround’ to combat the new measures.

Facebook’s move has been labelled a ‘dark path’ by Ben Williams, Communications Manager at Adblock Plus, who also commented that this feature made the social network “anti-user” and pleaded for them to stop playing dated “cat-and-mouse games”.

The blog offers a workaround to the anti-ad blocker technology. It reads:

“Two days ago we broke it to you that Facebook had taken “the dark path,” and decided to start forcing ad-blocking users to see ads on its desktop site. We promised that the open source community would have a solution very soon, and, frankly, they’ve beaten even our own expectations. A new filter was added to the main EasyList about 15 minutes ago.

The statement signs off with “But for this round of the cat-and-mouse contest, looks like the mouse won.”, which suggests that this battle is far from over!

And so it seems to be. According to one source, Facebook are imminently going to release an update to its site’s code that will nullify Adblock Plus’ workaround. It took roughly two days for Adblock Plus to come up with their workaround, and only a fraction of time for Facebook to disable it.

It’s safe to say that this dispute is far from reaching a conclusion! 

 

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