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WordPress Themes: Why Your Business Needs Them

September 21, 2016 - Fifteen

So, what is a WordPress Theme?

A WordPress Theme is a pre-built template which you simply slot your content into. There are hundreds of thousands of WordPress Themes out there. Whether they are on the WordPress.org Theme Directory, or on a site such as ThemeForest.

Some Themes are clearly made for bloggers, as WordPress is a favourite amongst the blogging community, while some are marketed as multi-purpose which makes them ideal for matching to your brand identity.

Why should I use it?

 WordPress Themes give you a fantastic starting point. The great part about it is that there are so many to choose from, you may just fall in love with one as it is, and don’t need to modify it at all.

Additionally, the starting cost is often quite low, compared to having someone design you a website and then build it into your chosen Content Management System (such as WordPress), so it’s a great choice for start-ups who need to be up and running fast.

What are the benefits?                                       

 A lot of the Premium WordPress Themes come with what are called Page Builders. These are tools that enable you to drag and drop your page layout around, insert new elements and add content in as few clicks as possible.

Additionally these WordPress Themes often come with what is called a “Theme Options” panel, which allow you to change the colours and logos of your site, customise the footer widgets and more.

Both of these tools enable almost infinite customisation and a way to make the theme your own.

What are the drawbacks?

 The drawbacks may seem obvious, but I’ll point them out anyway. No matter how much you customise your theme, it is still a theme in the end. Not that this is a bad thing, it simply means that your website may look a little similar visually to other websites which use that theme.

Additionally, when you opt for a theme over a bespoke website, you do have to make certain compromises. The theme chosen may not do exactly what you need to, for example it’s Gallery may not be what you envisioned, but you cannot do much about it without having a custom plugin developed, or a custom addition to the theme.

In short: WordPress Themes are great if you are just starting out and need something quick which doesn’t look horrible, but if you want custom functionality, then you’re probably better off with a Bespoke option.

Do you need a new website? Get in touch with the experts at Fifteen today.

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