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Bing Ads Intelligence: Why Is It Vital To Your Business?

September 9, 2016 - Fifteen

What are keywords? They’re the words or queries that people will use to search for your business on search-engines.

It’s vital that you build a strategy for your ‘keywords’ and optimise your PPC campaigns accordingly.

Does your keyword strategy need some extra power? Running out of time and resources to create a list of keywords?

Bing wants to help.

Bing Ads Intelligence is a resource tool that lets you expand on your existing keyword list using Microsoft Office Excel.

The process couldn’t be simpler. Download keywords to the excel interface from your active Bing Ads account. From your list of existing keywords you can then use the tool to perform keyword expansions – and duplicate keywords are automatically taken out of the equation.

But what are the benefits?

  • The tool makes it easy to filter out terms from the expansion, like adult/branded terms – saving you time from manually having to review the list.
  • The feature allows for you to work with long keyword lists, stretching up to 200,000 words.
  • Your keywords can benefit from Bing Network data like relevance, volume, cost history and more – perfect for tailoring your bidding strategy.
  • And what’s more: it’s completely free.

For help with Bing, contact one of our team today.









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