We have recently completed a campaign for Portsmouth Golf Centre based on the new releases from Callaway golf this month.
Included in this advertising campaign was a series of press adverts, in store posters, HTML email and website takeover. The latest release from Callaway is ‘Big Bertha’, named after one of their older drivers, the new Big Bertha range is something Portsmouth Golf Centre really wanted to shout about. As well as the Big Bertha, Callaway have also released the X2Hot range. We focused the advertising campaign on both clubs, and launched it at the same time as the clubs release date.
The online advertising campaign was targeted towards Portsmouth customer database and is the main focus of their website this month. The website takeover was tied into this with dedicated areas on the site to showcase not only the new releases but also some Callaway targeted offers and promotions from the club.
Portsmouth Golf Centre also push the advertising campaign through in store posters produced in line with the campaign. Portsmouth have embarked on similar monthy events with us and the biggest golf brands throughout the year and have been extremely successful.
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