Social Media
A range of top blogs from a selection of digital marketing experts. Here’s the latest tips, tricks, guides and trends from the social media marketing world!
5 marketing DON’Ts during the Coronavirus crisis
April 14, 2020 1- Don’t use Coronavirus themed discount codes Using discount codes such as COVID19 for 19% off is a big NO-NO! While you may be struggling to attract customers and discounts seem like a good option, it is important to avoid “charged” discount codes. Discount codes often come with a positive and energetic “buy now, amazing…
Is now the best time to advertise on Social Media?
April 8, 2020 In short – yes! While shops across the country are temporarily closed and people are isolated inside with their best form of access to the outside world being through the internet, some businesses have found great success with social media advertisements. Because so many businesses are unable to operate, advertising spend appears to be as…
Why you should be optimising your digital marketing presence
March 27, 2020Digital Marketing | PPC | SEO | Social Media
It’s an uncertain time for the majority of UK businesses, with face-to-face interaction shutting down and people staying at home, so how are people communicating with each other? Well, they are all doing it online. Now more than ever, the internet is connecting people and helping everyone stay in touch with one another. We’ve always…
2020 Emojis Announced
February 6, 2020 Last week, the list of approved new emojis for 2020 was announced. So in case you missed them, we’ve been ever so kind and summarised the highlights. Italy just Won the Emoji Game Nothing says Italian like the multifunctional famous hand gesture used to accompany different variations of “what do you want?” and “why?”. The…
Social Commerce to Double in the Next 6 Months
November 18, 2019 According to research commissioned by PayPal, the number of businesses selling products on social media apps and sites is set to double in the next six months. 2000 people, aged between 18-74 who owned a smartphone, as well as 300-400 business influencers or decision-makers, sell or take payment online were interviewed in the UK demographics…
What Social Media Platforms are Right for Your Business
November 13, 2019 Pretty much every business should have a social media presence. Yet, a common misperception is that people think they should be on every platform. So what should you consider before choosing what platforms are right for your business? Essentially it all comes down to content – does your business have the potential to compose the…
Guerrilla Tactics – How Politics Revel in Social Media
November 4, 2019Digital | News | Social Media
Cambridge Analytica changed everything. Concerns about the use of personal data in targeting individuals have always been simmering but came to a head in early 2018 when it was revealed Cambridge Analytica had harvested over 87 million Facebook users’ data without consent. This incident has been behind some of the most partisan political movements of…