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Social Media

A range of top blogs from a selection of digital marketing experts. Here’s the latest tips, tricks, guides and trends from the social media marketing world!

5 types of social media targeting

5 types of social media targeting

April 17, 2020

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Targeting is key to the success of a paid social media campaign, but many are unaware of what sort of targeting criteria is available. Here are five of the most popular targeting options: Retargeting Retargeting is something I’m sure most of you are familiar with from the audience side of things. You look at a…
5 marketing DON’Ts during the Coronavirus crisis

5 marketing DON’Ts during the Coronavirus crisis

April 14, 2020

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1- Don’t use Coronavirus themed discount codes Using discount codes such as COVID19 for 19% off is a big NO-NO! While you may be struggling to attract customers and discounts seem like a good option, it is important to avoid “charged” discount codes. Discount codes often come with a positive and energetic “buy now, amazing…
Is now the best time to advertise on Social Media?

Is now the best time to advertise on Social Media?

April 8, 2020

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In short – yes! While shops across the country are temporarily closed and people are isolated inside with their best form of access to the outside world being through the internet, some businesses have found great success with social media advertisements. Because so many businesses are unable to operate, advertising spend appears to be as…
2020 Emojis Announced

2020 Emojis Announced

February 6, 2020

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Last week, the list of approved new emojis for 2020 was announced. So in case you missed them, we’ve been ever so kind and summarised the highlights. Italy just Won the Emoji Game Nothing says Italian like the multifunctional famous hand gesture used to accompany different variations of “what do you want?” and “why?”. The…
Social Commerce to Double in the Next 6 Months

Social Commerce to Double in the Next 6 Months

November 18, 2019

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According to research commissioned by PayPal, the number of businesses selling products on social media apps and sites is set to double in the next six months. 2000 people, aged between 18-74 who owned a smartphone, as well as 300-400 business influencers or decision-makers,  sell or take payment online were interviewed in the UK demographics…
What Social Media Platforms are Right for Your Business

What Social Media Platforms are Right for Your Business

November 13, 2019

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Pretty much every business should have a social media presence. Yet, a common misperception is that people think they should be on every platform. So what should you consider before choosing what platforms are right for your business? Essentially it all comes down to content – does your business have the potential to compose the…
Guerrilla Tactics – How Politics Revel in Social Media

Guerrilla Tactics – How Politics Revel in Social Media

November 4, 2019

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Cambridge Analytica changed everything. Concerns about the use of personal data in targeting individuals have always been simmering but came to a head in early 2018 when it was revealed Cambridge Analytica had harvested over 87 million Facebook users’ data without consent. This incident has been behind some of the most partisan political movements of…
New Emojis: Everything you need to know

New Emojis: Everything you need to know

October 16, 2019

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59 new emojis are coming our way, so what are they and when can we expect them?! Using emojis for professional social media is a fine balancing act. If you use too many, then you run the risk of making people think it’s a scam, looking cheesy and giving an unprofessional impression. On the flip…

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