Improving Conversion Rates With Split Page Testing

May 30, 2014 - Fifteen

A/B testing is an effective way to test changes on your website against current designs, to determined which one produces the best results. Split testing can be a great way to validate a new design, to see if it improves conversion rates.

Benefits of A/B Split Page Testing

Split testing is a great way to test new page designs, taking the guesswork out of website optimisation as decisions can be made based on data collected, rather then second guessed.

Split testing allows you to measure the effect of any changes on your websites with metrics like, purchases or enquiries. Ensuring any changes made to your website produce positive results. Split testing can dramatically increase conversions and click through rates, increasing revenue for your business.

Split Page Testing Tutorial

What exactly is Split Page Testing?

A/B page testing involves testing two or more versions of a web page against a control. Live website visitors are used to see which page design is the most effective at converting potential visitors into paying customers.

What assumptions are you making about your current website? Is it working as well as it should?  Why not give Fifteen a call today to see how we can help you improve your conversion rates through A/B split page testing.

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