If you meet with clients on a regular basis, chances are you have a business card that you hand out. And, chances are that some people have thrown away that business card, or chucked it in the bottom of a drawer, never to be seen again. So, how can you be sure that it won’t get thrown away?
Functional business cards
A business card is just a business card, right? Wrong. By giving your business card a function other than displaying your contact details, you can encourage people to keep it around. We’ve seen tool kits, bottle openers, torches, measuring instruments, and tonnes of other little gadgets that have a day-to-day use. By having a function built into your business card, you are promoting your company’s usefulness from the very beginning.
Our favourite by far is the business card with a built in USB storage device, like the one we designed for Sygnature. Whilst researching for this blog, we found out that our Digital Marketing Assistant had been walking around with one of Sygnature’s cards in his back pocket for a couple of years before he’d even started working for Fifteen!
Creative business cards
Rather than including functionality for functionality’s sake, you may want to consider another creative spin on the classic business card. Because why would you want your business card to include a puncture repair kit if you offer legal services? Your business card is not only a reminder of who you are and how to get in touch, but also a visual cue to what you do.
By experimenting with different visuals and printing techniques, you can add a level of interactivity or humour. By making your business card memorable, people are likely to remember your business even if they DO throw away the card.
Who said business cards have to be card?
Image credit: Behance https://www.behance.net/gallery/Pop-Grub/2378878
There are so many different options available to print your business information on, that we’re starting to wonder why they’re called business “cards”. Plastic and metal business cards are becoming increasingly popular, as they allow a level of customisability that doesn’t come with card. Shapes can be cut out to create a truly unique design.
Things to bear in mind
Although we love getting creative here at Fifteen, we do understand that there are certain things that need to be incorporated into the design to make it practical as well as awe-inspiring. Here are a few things to consider:
- Only important information. Don’t weigh down your business card with unnecessary text.
- Think outside of the box, but design within it. Make sure you leave plenty of room for the information to fit.
- Idea first, then techniques. If you see a printing technique you love, but it doesn’t work with your design then don’t redesign just to comply with the technique.
- Test it out. If going for an unconventional shape, it always pays to test it out on paper before sending it off to the printers.
- Consider your budget. Some materials may set you back an awful lot of money, and provide little return.
- Check, double check, and triple check. Once your design is finished and you’re happy to go to print, always check it, and check it again. You can never be too careful because once it goes to print then there’s no turning back!