E-Commerce Website Design
Adey Electronics were set up as one of the UK’s leading online resellers for machine to machine communications. They needed a website that enabled them to showcase their ever changing range of products whilst also being able to promote special offers, key products and best sellers.
Having already worked on the brand design for Adey Electronics, we were able to design and build a bespoke e-commerce website, with the functionality and ease of use for them to manage stock, update products and ensure products are sent out on time. One of the key requirements was that visitors could easily move between the products and solutions sections of the website. With two clear buttons on the homepage listing the product sections and solution sectors, visitors are able to find the product group or solution they require in just one click. This lead to an immediate increase in the number of people using Adey’s range of industry solutions and ultimately enabling them to cross sell electrical systems to fulfil the requirements of their website visitors.
With their being so many product variations and with many of the products being so similar, we added a search facility to each page to allow customers the opportunity to search for specific products by name. This would then generate products that match the search criteria enable visitors to instantly purchase products based on the search results whilst also promoting relevant supporting products. Each product also has its own downloadable product manual and data sheet meaning that you can read about the products before you buy.
Adey saw a significant increase in sales with the launch of the new website and coupled with a strong email marketing campaign and on page SEO, they have seen steady growth month on month.