Easter weekend is almost upon us and you’ve not sorted any Easter promotions yet. So, what can you do?
We’ve put together a few simple and quick to create ideas that you can implement onto your brands’ social media and website ready for the Easter weekend.
There’s so much you can set-up on social media as a last-minute campaign. Firstly, there are plenty of Easter hashtags floating around at the moment. Just a few to get involved in are #EasterTreat, #EasterGift, #EasterIdeas and #EasterIsComing. These hashtags have a good search visibility as they aren’t too generic and people are actively looking for offers around this time of year.
Try to maximise your social presence at this time, don’t just use the hashtags for the sake of it. Get creative with it!
Drive brand awareness by using #EasterIdeas. Give people some hints and tips for your products about how they can be using them at Easter time.
If you want to encourage more sales through a treat or offer, then using the #EasterTreat and #EasterGift hashtags could be beneficial.
You can make it fun for your customers by setting them a mini Easter egg hunt competition on your website. Create some banners with hidden secrets that you can then upload temporarily onto some of your site’s pages. Your customers can then enter by saying where they found the hidden secrets and if they’re correct, they could either win a discount code or an exclusive prize. Whatever your budget allows.
With your social media imagery, get using the classic pastel colour schemes or sneak a few little eggs or chicks into your flat lays. It’s not groundbreaking and doesn’t have to scream Easter, but it allows your brand to acknowledge the seasonal changes.
A great example of this is what the Biscuiteers Baking Company are doing on their Instagram. They’re creating short video clips or just photos of Easter themed biscuits and decorating how-to’s, alongside their regular posts. They’re super cute and who doesn’t love to see a little Peter Rabbit biscuit come to life?
Have fun with using Easter, egg, chocolate and bunny puns. There are thousands of puns you can be playing with. Just try not to go too far that it’ll get spammy and annoying, find a right balance between your brands tone of voice and the tailored content.
Twitter is a good social platform to do this, as you’re able to keep them short and snappy and it will quickly go down your timeline. Or you can sneak them into a Facebook or Instagram post.
If you’ve managed to create a really engaging post fairly last-minute, but don’t have the time to set-up a full Facebook campaign, give it a quick paid boost instead.
It may be a slightly less targeted and detailed way of advertising, but it’s better than nothing at all. You can also set a smaller budget to just cover the weekend, there’s no need to break the bank.
Setting up a giveaway over the weekend can bring lots of engagements, new followers and potential new customers. The prize could be anything that you already offer, but promoted with an Eastery feel to it.
A great way of organically getting a giveaway going is by asking people to enter by commenting and tagging a friend in their comment. That friend then may also tag another friend, and so on and so forth. Make sure you don’t do this in a paid post as you may be penalised. Then either on Easter Monday or the following Tuesday, you can pick out your giveaway winner.
These are just a few quick ways you can be promoting your brand, but ideally, you do want to be spending more time and effort into creative well-rounded campaigns. If you need help with your social media management or digital marketing strategy, get in contact with us today.