If you don’t know what Periscope is by now then either you are not a fan of live broadcasting or you have been living under a large rock normally found in the middle of Australia. Just in case you haven’t, I’ll give you a quick recap. Twitter owned Periscope use the slogan ‘Explore the world through someone else’s eyes’ not an enjoyable experience if you get holiday envy like me but great for everyone that doesn’t. Periscope, which has stolen the identity from a word normally associated with submarines, is an app that allows you to broadcast what you are seeing through your smartphone camera to the world. This gives its users unique insight into the daily lives of people stretching from every corner of the globe. There is definitely some amazing people out there sharing some amazing things! Protestors in Ukraine, hot air balloon rides, treks through the rainforest and people shredding down the slopes in the alps and every now and then the odd Simon sharing his toast pop out the toaster in Hull, awe inspiring!
So what does this all have to do with Facebook? Well like any interesting concept that Facebook didn’t invent themselves they are never far behind with their own version. Facebook live, which was reserved for predominantly celebrities and the media, is now available to the average Joe. You can find the Facebook Live broadcasting button in the update status section as seen below:
The main advantage Periscope has over Facebook Live is that Twitter is better set up for sharing real-time content. You go live with Periscope it notifies your followers and goes instantly to the top of your timeline on Twitter.
Facebook Live allows you to film your live streams and save them to show your friends again at a later date whereas Periscope deletes your streams after 24hours in a Snapchatesque fashion.
Facebook’s algorithm, on the other hand, is to show you what it thinks you want to see even if that content is a couple of hours old. So, on the 1st of March Facebook altered their ranking algorithm to show live streaming content higher than the Live content that has been saved for a later date. This change means that you will get notifications when friends or people you follow start broadcasting live on Facebook so that you can tune in.
So who comes out on top? Well, that is a matter of opinion but one thing separates them. Periscope is very much about catching you in the moment during that initial tweet or broadcast regardless of what it is. Facebook, true to its algorithm, will notify you of the best ongoing streams saving you from having to Simon and his toast.