Our content marketing piece: ‘The Journey into the Design Industry”, has been awarded the prize of ‘Best Design Website’ in the 2016 Internet Advertising Competition Awards (IAC).
The awards which have been running since 1999 were set up by the Web Marketing Association (WMA) in order to highlight the best in international online advertising .
Our entry into this year’s award included a content marketing strategy titled “The Journey into the Design Industry”, which saw a series of infographics explain the journey into working in a design agency from leaving university through to getting your first job and career progression. We wanted to help students find their way and better prepare them for the real world as we had found from experience that many university courses were not equipping students properly.
The infographics acted as a self-promotional piece of content marketing for Fifteen, from which we gained valuable backlinks to our website from colleges, universities and creative professionals from across the UK. The infographic is one of three, all of which can be found here: www.fifteendesign.co.uk/infographics
As a result, we have been awarded ‘Best of Industry’ have a shiny crystal statue to prove it.
“This year we have invested heavily into our digital marketing team and to gain recognition for this area of our services is a great achievement. We can hopefully use this as a platform to showcase our award-winning skills and services to help our clients achieve better results for their business.”
Natalie Crouch, Digital Marketing Manager