Bing may not be the search-engine giant, but its steady growth in market share over the past few years has made it a platform not to be ignored.
Is your advertising campaign missing out?
The benefits of Bing are enormous, if you have the right campaign. With cheaper cost-per-clicks and less bidding competition on keywords, your brand could quickly (and affordably) push itself into the public eye.
Bing’s demographic is aimed at the over 35 – if that’s your target audience, then the platform is too lucrative to ignore.
Take a look at some of the vital marketing facts from the search-engine:
Bing’s has 765 million monthly searches, with over 18% of the search site market.
Bing Ads is enjoying a 6% yearly increase in spend and a massive 157% increase in impressions.
Reach people on a variety of devices, including the Xbox and Kindle Fire.
Bing Shopping campaigns enjoy on average a 45% greater click-through-rate than text-based ads.