In celebration of the World Cup in 2014, Fifteen were keen to tailor their Summer direct mail campaign to the football fans.
In a wave of nostalgia, we designed a sticker book based around our creative services and our team members. Each team member was immortalised in their own sticker plus we also added in a shiny for good measure!
The strategy was to send out the book and a handful of stickers at first contact with a client. We would then follow up, sending some more stickers until you could eventually complete your collection. As well as this, we also featured an online register where you could request your own copy and full set of stickers.