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Fundamentals of Pay Per Click (PPC) marketing campaigns

November 4, 2021 - Fifteen

The fundamentals of pay per click marketing offers huge opportunities for conversions and capital ventures. PPC also known as search engine marketing is the process of paid advertising per viewer interaction.

Only when a viewer interacts on an ad, that’s when the payment is made. But all in all, they will end up on your site to hopefully provide you with transactions.

PPC is a very powerful tool for marketing that in return can elevate your business and also produce more potential business in your direction.

Read more into PPC here if you’re still interested to find more to the meaning.

core fundamentals of Pay Per Click

Here are 5 core fundamentals of Pay Per Click:

Importance of keywords

Before setting up your PPC marketing campaign, selecting the right keyword is crucial to reaching the specific audience that you have a following by, or hope to reach. Ensure you are using keywords that are relevant and fitting to your company. 

Remember that the keywords you choose, affect the probability of you increasing results searched for your products or services in your PPC campaign. Keep an eye on increasing popular keywords, or use your marketing agency to keep on top of this.

This is important SEO work, and you can see how SEO and PPC work together here.

PPC ranking

It’s all good having set up and in place a PPC marketing campaign in place, but you wont get anywhere if you have no ranking in search results compared to your competitors. 

You must bid for the keyword competition, so you need to have a sufficient budget in place, in order to allow for this. The higher the bid, chances increase that your PPC will rank higher and more visible to the online world. 

Quality over quantity

The quality of your advertising is important compared to how many campaigns you run. If you simply have something that works, and is able to attract audiences efficiently, then success is inevitable.

Try not to take the approach of a copy and paste technique, this will affect conversions and drive customers away. It will backfire, results will rank lower, overall, you’ll lose out on business.

Keeping the cost of a conversion low however, will mean more conversion, but a better rating and potentially increasing conversions for the future.

First impressions and a landing page

Landing pages are fundamental to PPC marketing. Having a unique and fitting landing page prevents the hassle of researching or going to your site homepage for answers. 

Make sure when customers arrive, they have a clear and specific easy understanding of your content. This will increase their confidence in you, which should lead to further increasing conversions over time.

See our full guide on PPC landing pages here.

Keep on top of analytics

Use your website analytics for useful monitoring of the activities of users who turn up to your site making conversions. The analysis will help identify problems or areas that you can improve upon in the future of PPC marketing campaigns.

Fundamentals of Pay Per Click Conclusion

Fundamentals of Pay Per Click Conclusion

PPC campaigns have proven to be an incredibly successful strategy, which will definitely increase sales and business by targeting you with specific audiences. Include all the useful information above, and you’ll be sure to see a thriving outcome.

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