There are over 600 million blogs on the internet today. Of these 600 million blogs, only a tiny percentage rank on google. Even though millions of these blogs are jam packed with incredible content. Why is this? There isn’t a miracle solution to content not ranking. However, for many, it could be down to the fact they don’t add keywords to their content.
Today we are going to find out why keywords are so important.
Let’s get into it…
What are Keywords?
Keywords are single words or phrases which content is based around. For example, a blog titled ‘5 Organic SEO Strategies you NEED to know about’ is based around the keyword ‘organic SEO’.
They are terms which people are searching for on Google. The whole idea of basing content around a keyword is to capitalise on those searches. The aim is to ensure your content is the destination for searchers. Click here for more information on why keyword research is essential.
For many, they believe ranking on Google is as simple as throwing in a few keywords to their content.
However, you may be surprised to learn it isn’t as simple as that. In fact, when you add keywords to your content, you need to make sure your content is absolutely fluent in the topic of the keyword. Not only that, your content needs to be optimised using SEO strategies.
Why do I need to add keywords to my content?
As mentioned, the power of keywords in ranking content is huge! That’s why you need to find a keyword which many people are searching for, yet has a low to medium keyword difficulty.
A low keyword difficulty means that your content has a good chance of ranking in Google. This is because there aren’t too many search results which accurately cover the topic of the keyword.
As you can imagine, finding a keyword with a high search volume and a low difficulty can be tricky!
What are the benefits?
When you add keywords to your content, you give your content a much better chance of ranking in Google than it had before. Here are the benefits of adding keywords:
- Increases brand awareness
Presuming the content you’ve created is great quality and optimised for SEO, you may rank on Google. In this case, your content and your brand awareness is being exposed to your target audience. The more searchers see high quality content of yours on Google, they will recognise you as a reliable source of information in your field and look to you for future information.
- Increases profits and revenue
Leading on from the first benefit, by exposing searchers to your brand, they will trust you over other businesses. This will result in you being the business they spend their money on.
Additionally, you can choose to add keywords to your content which have a high cost per click (CPC). Meaning that your content capitalises on users who are looking to buy products/services related to the keyword.
Clearly, when you add keywords to your content, you give it a huge boost when it comes to ranking on Google. Ultimately, this can lead to higher profits and customer awareness. Here at Fifteen, we specialise in all areas of digital marketing. For help in improving your content, contact us and we can create content for you that works on a creative and statistical level.