In the new internet-driven world, it’s important that you have an online presence. Whether you’re looking to create a website that represents your business, or looking to market your services online, you’ll need to work with a digital agency in order to get the best results. There are so many agencies out there offering different services for different prices, and it can be a bit overwhelming choosing the right one. Here’s a list of things you need to consider before choosing the right agency for you.
What are you trying to achieve?
If you’re looking to create a website for your business, the first thing you need to assess is the goals of the site in question. Are you hoping to increase enquiries for your business? Do you want to create a space for your customers to find and share information?
You should have a clear idea as to what you want, and discuss this with your considered agencies, so they can explain how they will be able to help you achieve these goals.
For a marketing campaign, it is important to consider whom your target audience will be, and how you want to market your services. There are so many options out there including PPC (pay-per-click), Remarketing, Social Media Marketing, Email Marketing, and SEO (search engine optimisation). The list is endless.
If you’re not sure what type of marketing you want to use, but know whom you’re trying to target, discuss it with your agencies. They should be able to advise you.
Cheaper is not necessarily better. Whilst there are agencies out there that offer decent, low cost websites, you typically get what you pay for. For some businesses, such as small local types, it is enough to create a clean, functional site that boosts their presence. If you’re looking for something more, you need to consider paying more for your site. We’ve recently talked about the costs of a website, and it does all add up. Overall though, it comes down to two main things; how do you want your website to look, and how do you want your website to function? If those two questions spark a list in your head, you may need to look at a bespoke website design.
For marketing, budget is very important. Facebook is designed to send your posts out to a very limited amount of your followers (somewhere between 5% and 10% to be precise), unless you pay to boost your posts. Google AdWords can easily power through your budget with little ROI unless optimised correctly. They are businesses like yourself, so generally, the more money you put in the better results you’ll get.
That’s not to say you can’t see results with a small budget. A properly optimised campaign can still deliver great results on a smaller budget.
This brings us nicely onto our next point, expertise. If you have a small budget (or a large budget for that matter) you want the best possible agency for your price range. Check their portfolio, ask for examples of their work, read their blog, and research previous clients they’ve worked with. It is important to know what each agency is capable of.
Another thing to consider is how their expertise fits with your goals and budget. If you want both a new website and digital marketing, do you want a digital agency that can handle both, or are you looking for two separate agencies? Do you want a web design team that can also host your website? Do you need a marketing team that can also design ads in-house?
This sits hand in hand with an agency’s expertise. If they are not following the best practices, it can have a negative impact on your results or overall experience. If an agency is outsourcing most of their work to another country, this will cause an impact on the response times for queries and updates. If they’re not up to date with the latest trends, it will have an impact on your results.
For example, since the Google mobile update, all agencies should now be offering some form of responsive design in all their websites.
A new website or marketing campaign is a collaborative effort. You will need to work with your agency closely, so you need to pick an enthusiastic team that you get on well with. Having a rapport or chemistry with your agency creates the perfect environment for creativity to thrive in, leading to better results.
Be careful though, as some agencies have dedicated ‘pitch teams’ that are chosen for these qualities above. They are experts at winning business, but will never be seen again once your project is underway. Be sure to ask to meet the person you will be working with.
If you think Fifteen might be the right agency for you, or want more information about how we can help your business, please don’t hesitate to contact our friendly experts today.