Search engine optimization (SEO) is classified into two types. The first is global search engine optimization, and the second is local search engine optimization. As a business owner, you should understand their distinctions before selecting an online marketing approach that is right for your firm.
What is meant by “global SEO”?
Global SEO, alternatively referred to as worldwide SEO, refers to reaching various clients internationally via numerous global search engines. Depending on the nations you’re targeting, you may need to write official website copy in different languages and conduct keyword research using regional dialects and colloquialisms.
Global SEO has a formidable issue since competition for the desired key phrases is severe, as all websites on the planet target the same key phrases. While it may seem like a dream to sell your items worldwide, focusing exclusively on the global market may set you up for failure on a local level. As a result, you must thoroughly plan your strategy before pursuing international SEO.
What does “Local SEO” mean?
Local SEO is a search engine optimization strategy in which the targeted search keywords are modified to include a specific region. Along with the specific locations in which Google allows you to display your localized business and the review/citation websites that enable your customers to leave reviews for your business, a local SEO strategy enables your large or small business to be shown in searches for specific phrases by people who are physically located in the region where you provide service. Localized SEO is ideal for firms with physical locations and exclusively supply goods and services in particular locations rather than attempting to reach a global audience.
In a nutshell, if we ask you, “Are you capable of providing your products or services to someone who lives in another city?” And if you answered “YES,” a worldwide SEO plan may be beneficial for you. However, suppose you lack the resources necessary to compete with all websites offering the same services or products. In that case, it is advisable to stick to a local SEO approach and begin capturing the market in your area. You can find out more about local SEO or you can check out how to get more out of your local SEO.
SEO on a global scale vs. SEO on a local scale
There is a significant distinction between global and local SEO. And if you choose the wrong plan for your campaign, the results might be terrible. Worldwide SEO focuses on the targeting of keywords and traffic in a global environment. This means that you are seeking to attract potential clients from all around the world to your website. This technique has numerous obvious advantages, including the enormous potential for sales if you can deliver the product or service to people who are not physically located in the area where your store is located.
However, with this sort of SEO, you will face global competition. This is because when you attempt to compete in regions that are not directly related to the area in which you are located, you will be up against every other website on the planet aiming to capture that area.
However, when it comes to local SEO, the amount of competition for the things you offer on your website outside of your local area will be significantly lower than it is inside. This means that if you possess a physical store with a specific address in a city, you may leverage the localized elements of Google’s algorithm to display your large or small business’s website to customers in that region. Therefore, if you sell any things online, folks in that region will be able to see you and purchase from you.
If you’re trying to reach potential clients who live beyond the geographic territory of your shop, localization or local SEO will not help you achieve worldwide rankings. Indeed, there are some occasions where excessive localization can affect your global rankings since Google may consider you as serving only that specific area.
Global SEO focuses on broad-scale generic keywords to drive visitors to a website. Local SEO focuses on keywords that have been adjusted to reflect the local environment, typically a city, to attract targeted and relevant visitors from that area to the website. For example, indexing the term “plumber services” is advantageous. However, it is unlikely to generate much traffic for your website. This is because searches for “Brisbane plumber services” return local results, which individuals may use to determine where to spend their money. While worldwide indexing may generate a lot of traffic, it is unlikely to result in purchases, as consumers are unlikely to go from one state to another only to see your website.
Now that you understand the distinction between the two tactics, you can choose local SEO if you do not wish to compete with many large or small firms worldwide. It will assist your large or small business in capturing the area in which it is located.
If your still unsure on SEO, check out our guide here.