You might be in a rush to jump into Twitter and start tweeting because that bandwagon has been rolling for a long time now.
Or maybe you are just launching a business and know that it will help you to start with a strong social media presence. Either way, yes, your business or brand needs to be on Twitter (and Facebook, and Pinterest, and Google Plus, and LinkedIn…), but the most important thing is to start out right.
It takes time to undo a mistake, and making a good first impression is critical. In online marketing, you are not that likely to get a second chance.
The first step to successfully launching your Twitter campaign and gaining all those new conversions is to create a Twitter profile for your business, which is complete and compelling.
Do not make the mistake of just doing a fast job and planning to go back later to fix it up. You wouldn’t open a bricks and mortar shop with construction still going on, and that applies to social media as well. Less haste, more speed as they say.
Start by going to www.twitter.com and clicking the Sign Up for Twitter button.
If you already have other social media accounts, you are best off to use the same user name and images with your new Twitter account. If you are just starting out on social media for your business, the same applies. Using the same names and images across all of your social media outlets promotes brand recognition and awareness.
It makes it easier for your target audience to recognize you. On Twitter, you will need two photos, similar to Facebook. You have a small profile photo set against a header photo, similar to a Facebook profile picture and cover photo.
Filling in every single blank box is important. Each one is an opportunity to create a good first impression. Give visitors all the details they will need. Tell them who you are, what you do, where you do it and how. List your website, and link back to it in tweets. Twitter is a great way to drive traffic to your website.
Study how others use Twitter, and think about creating and using hashtags to gain followers. Just do it carefully. People are annoyed by too many hashtags in a tweet, and they are even more annoyed by businesses hopping a hashtag that isn’t suitable.
The other critical thing you need to think about when you are creating a Twitter profile for your business is how you are going to use it. Every business needs a formal but flexible social media marketing strategy with the clear goal of driving traffic to your website and gaining conversions. When you post to your blog, you can use all of your social media outlets to drive traffic there by posting a link with a short teaser. And on any type of social media, you have to be available to engage and respond to people quickly.