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How to master LinkedIn (must do’s)

March 4, 2016 - Fifteen

The hallowed LinkedIn progress bar, I am sure we have all seen it on the side of our LinkedIn profiles, the aim is to reach its All star status. But the question is, where do you go from there. Well for LinkedIn users there is no rest, no time to sit back and look at a job well done, there are always things that can be done to boost your professional image online.

Add some pizzazz to your profile

Time to showcase your skills and talents. LinkedIn allows you to upload documents (e.g. reference letters) images, videos, and presentations to your profile. Slideshare owned by LinkedIn is a knowledge-sharing tool which allows you to upload your presentations to share with the public. Our tip, if you don’t make many presentations, would be to convert your pdfs to a powerpoint format and share away. This is a great way to assert yourself as an industry expert whatever your chosen industry might be. By adding your work/portfolio to your profile people can see that you mean business and might even make you a headhunting target. Who doesn’t like feeling wanted 😉

WooHoo Endorsements!

Right LinkedIn allows you to add endorsable skills to your profile that lets your colleagues endorse what you are good at. Obviously, there are some people (friends and family) that go through endorsing skills that people might not have seen first hand but it is still a useful tool to see what people are good at. Don’t be shy! Get out there and endorse other people for their skills and see the endorsements roll in.

Recommendation for the nation

Arguably the most crucial area in the LinkedIn world. Now you have suitably blown your own trumpet you need someone else to have a go too. The best way to go about this is to make the first move yourself. Remember those old managers/colleagues? Well, wait till your recommendation brightens up their day as they busily write you one back. The trick is to make them personal, a generic recommendation will get you nowhere but a little story about the time you two worked together will set them on a trip down memory lane. Time to get your storytelling cap on.

Updates Updates Updates

Regular activity is the key to any social media platform and LinkedIn is no different. Make sure that you are a regular contributor to any groups you are part of and that your connections see your posts at least a couple of times a week. Whether it’s you liking posts, sharing articles or giving your own insight or thoughts on a topic. Make like a busy bee and get active!

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