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Instagram’s out with the old…

May 12, 2016 - fifteen

Clearly some of the eggheads at Instagram have decided that they are no longer in love the little camera logo, and with it being spring and all they have opted for a little spring clean.

Across all Instagram related apps there has been a refresh, check some of these out!

 

Boomerang

Boomerang_App_Large

Hyperlapse

Hyperlapse_App_Large

Layout

Layout_App_Large

Looks vibrant right? Well there is some logic behind the colours chosen. Intrigued?

The significance of the colours chosen is a flash back to the previous camera icon. Remember the rainbow gradient in the top left-hand corner? Well, the colours are the same and in a similar format, just simpler and blended together. So well in fact that it takes a trained eye to even realise what they have done.

The logo is as much about getting back to basics as it is about a rebrand. The simplicity of the camera reminds us that no matter how many snazzy filters or settings there are, it all starts out with that original photo and taking a picture of the moment.

So without further ado, feast your eyes on the new Instagram logo!

Instagram_App_Large_May2016

BOOM ? ?

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