It’s coming up to Christmas, and many companies will be closing down over the holiday to enjoy some well deserved time off. If, like us, you’re closed between Christmas Eve and the 4th of January, you need to make sure that your website is kept updated over the break, even if you aren’t in the office.
Here are some top tips on how to keep your clients happy and how to drive traffic to your website and socials over Christmas.
Schedule Blog Posts
One of WordPress’ features is ‘Scheduling’. This nifty feature allows you to schedule posts and pages to go out at dates and times, which makes it perfect for arranging posts to update to your website while you aren’t in the office.
Here at Fifteen, our SEO clients will have blog posts scheduled over their Christmas breaks to keep the website fresh with content, and to keep traffic visiting the site, encouraging return users and shares online and across socials to keep the business moving.
Schedule Social Activity
If you’re a B2B business, scheduling social activity over the Christmas break will help keep your socials active, and continue to drive traffic to your website. Schedule your socials inline with your new blogs, schedule a ‘Merry Christmas’ and ‘Happy New Year’ message to your followers and customers as well!
If you’re B2C the chances are, you’ll be back to work from Boxing Day dealing with customer queries about products purchased over Christmas, while you’ll have your own strategies in place with dealing with these, scheduling social posts will help ease the pressure and take the strain off remembering to post those little updates reminding people that you are on hand to answer questions and queries!
Replying to Enquiries
You don’t want to miss out on a business opportunity, any enquiries that come through take some time out to speak with the potential client and note down important information, and tell them that you will send them relevant information when your back in the office. This shows the client that you are interested in their query, and have taken time out to speak to them. Showing great Customer Service!
Replying to Queries
Your bound to get some queries over the Christmas Period, from service level to product level questions, it’s important to make sure that someone is on hand to help answer these.
For example, here at Fifteen, our Account Managers are all on hand over the Christmas holiday’s to answer any questions that our clients might have about their website or digital marketing. We will deal with urgent queries as quickly as possible, and other queries that can be dealt with in the New Year we will do so then.