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Making Filters Sexy for Midland Filtration

June 7, 2016 - Fifteen

Fifteen are proud to announce the launch of our latest web project for Midland Filtration, who are specialists in providing a range of air filters and equipment. Midland Filtration came to Fifteen looking for a website that is modern and current, and can expand and grow with the business over the years to come.

About Midland Filtration

Midland Filtration are an independent UK distributor of air filters, filtration equipment and fan belts for over 30 years. The team are based in Nottingham and Scotland and pride themselves on their expert knowledge, technical back-up and customer service, their client testimonials are true statement to these, as you can see on the website!

The task

The task we were given was to ‘make filters sexy’, and provide the team at Midland Filtration a platform on which they can grow the website along with their range of products and services over the coming years. It was important to the team that they have a site that represents them as a business, and show’s off the fact that they’ve been around for 30 years and are leaders in the industry.

The website

The new website is fully pixel responsive, with thought and research on the user experience and journey throughout the site, to ensure that the users can access the information they seek with ease and get in touch if they need to.

The website displays products and categories in a catalogue style, so that users can access key information and download the product data sheets relating to the specific products so that they can enquire further.

To maximise potential on the website, and to improve content and user journey we’ve added in individual industry sections as well as a case study section, where the team at Midland Filtration can expand on their experience and target towards key potential customers within those sectors.

To bring some personality into the website, we added a team page, which showcases the range of staff that the company has over the two locations. The team pictures show the fun side of the business with team members posing with a particular product, this is a great interactive feature for users who can put names to faces when they are talking to people within the company.

Who worked on the project?

Kate Crowther – Client Services Director
Kate bought the team at Midland Filtration on board, and worked closely with them in the initial stages to fully understand their project and their objectives, by understanding these fundamentals, she was able to brief the Fifteen team in on the project at hand, and assist them to achieve the end goal.
Sophie Kish – Digital Producer
After meeting the client at the project start meeting Sophie worked closely with them managing the project internally, Sophie offered advice and key pointers at the various stages of the project, and trained the client up on the system so that they can continue to use the website moving forward.

Michelle Moss – Lead Creative
Michelle came along to the project start meeting, to help understand fully what the client did. She worked alongside Sophie and Pavan to produce a design for a slick and clean website, that allows the team at Midland Filters to showcase their products and their knowledge.

Pavan Samra – Lead Developer
Pavan worked to Michelle’s designs to produce the website in its web state. With his skilled knowledge of coding, he was able to develop a website that is bespoke to the client and easy for them to update and use.

Why not take a look at the website, and let us know what you think?

Visit The New Midland Filtration Website

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