New Brand and Website Design for Number 10 Sports Management Int.

September 5, 2013 - fifteen

Number 10 Sports Management Int. Web Build by Fifteen Design

After many months of planning and hard work, we were really excited to finally showcase the new website and brand for sports management company Number 10 Sports International.

Number 10 Sports Management Int. Brand Design by Fifteen Design

Specialising in the management of professional footballers, we wanted to design a brand that epitomised their ethos and that made them stand out in a very competitive arena. Using the striking lime green on black and white, we used a solid font to make the logo really “pop”. We then wanted to add something that would make people look twice at the logo and never forget this clever brand. Using the negative space between the ‘R’ and ‘1’ we were able to place a football boot (can you see it now?) within the logo itself. Our inspiration came from the American Golf logo which cleverly has a tee and a golf ball hidden in its logo (see that now too?). Everyone that sees this brand loves the hidden secret and we love seeing peoples reactions when we point it out to them!

With such a sophisticated and modern brand, we needed to design a website that’s not only nice looking but also easy to use and clearly communicate the offerings of Number 10 Sports Int. We used the black and green throughout the site to keep that sleekness that we achieved with the brand and then utilised scrolling banners and specific imagery that related to football whilst picking out certain elements of the black and white images in the lime green.

Over all this has been one of our favourite jobs to have worked on and we will remain one of our favourite brands for a long time to come. We wish Number 10 every success for their new business venture and hope we continue to deliver innovative and exciting design service to them for many years to come.

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