camper_versions® founded in 2010 is a campervan conversion company that aims to be one of the top leaders in campervan conversions in the UK. We worked with them on a stunning website to tell their story.
The team at camper_versions® approached us to take a look at designing them a new, fresh and modern website. This website needed to improve customers visiting their website that will lead to future sales of their campervans.
What we did
After meeting with the team we discussed what they wanted to gain from the new website. We created a sitemap of the new site layout and used our knowledge and best practices. The team ensured the user experience was to the best standards. THE UX allows users to find information with ease.
We then created a visual concept for the homepage using the current branding and the images provided to present to the team at camper_versions®.
The images told the story of the brand. The images provided were second to none and made our job much easier. We produced a visually interesting look and feel across the site.
Throughout the site, you will notice that we have made features of the images in certain sections. We felt that the images were too good to not make a statement with.
The User Experience
Although the aim was to drive more sales we still wanted to ensure the user’s journey throughout the website told a story. We began this journey with a large feature header and big bold text on the homepage, which will defiantly catch the eye of the user. As you make your way down the homepage you are then drawn to the latest vehicles for sale. This just gives the user an insight into what camper_versions® has to offer. As you make you way further down we have introduced a call to action section for the user to enquire about a campervan. We then repeated these processes throughout the site to ensure consistency and to add value where it was needed.
We also added a news section for added SEO value. Having a blog or news section on your website is very vital. This keeps your customers or clients up to date on your latest news and also makes the way in gaining new customers too. Using the right keywords and SEO processes, people surfing the web are more liking to come across your website.
They may not have intended on visiting your site. However, after reading an article of yours, they may want to know more. This will then interest the user in wanting to find out more information.
Working on this project was a pleasure and the result was fantastic. The team at camper_versions® were very happy to see their new site go live and we were happier to work alongside them.