It’s not often you get to work with a company that has the Bill & Melinda Gates Foundation as one of their clients, but that’s exactly what happened not too long ago for us.
We were approached by a company called Consilium Escapes to take them through a complete rebrand. This included logo design, brand identity and visual assets for all online and offline marketing materials. Consilium Escapes also commissioned us to design and build a new website that would showcase the extraordinary offer they have. The website had to perform perfectly and look extremely high-class and sophisticated.
Understanding the client’s needs is paramount when undertaking a rebrand. You have to understand their business, their goals and also the ethos of the company. You also have to work out why they want a rebrand. Is it because their current brand is not performing as well as it could be? Are the look and feel dated? Or are competitors looking more desirable and therefore more appealing within the brand arena?
It is always a great opportunity as a designer to work with companies like Consilium Escapes to achieve perfect results.
Making the impossible possible
Consilium Escapes offer their clients unique experiences from around the world. From the highest summits to the deepest depths, they can make the impossible possible. They are a team of travel and event planning specialists providing once in a lifetime adventures and events for their client’s wishes and needs in mind.
Hot air ballooning over the Serengeti and sleeping with lions to private art tours in Milan, Florence or Rome are some of the experience that are on offer all tailor-made and exclusive to each of their clients.
After a series of workshops, we understood perfectly what direction to take to elevate Consilium far beyond what they currently looked like and how to focus the design, tone of voice and messaging to maximise potential new clients and prospects.
We started with the company logo, how could we make it different, recognisable but above all memorable? Consilium operates mostly out of three continents, Europe, Asia and Africa so we started to explore the different and traditional art forms from within each of these continents, combining them to make a unique and elaborate compass design, this design would be the foundation to the new identity. In turn, Europe, Africa and Asia had their compass design using the art forms from that particular continent. This gives them their own identity but still fall within the overarching brand.
We then looked at imagery. We knew that this was key for the website and marketing material. The images had to look mysterious and enchanting, they had to be of places that people had rarely visited or even seen to add to the unique experience that was on offer. We used several images from each continent and created montages that told a story, that made you want to know more.
Once the images were in place the website was next to tackle. We wanted the experience to be otherworldly and memorable plus easy to navigate. All key information needed to be at hand within a single click of the mouse. We placed call-to-actions strategically to maximise conversion rates too.
This has been a great project to work on and I’m proud of the results.
If you’re thinking of rebranding or need to update a website that is performing badly, give us a call, we’d love to talk to you.