Branding & Logo Design
The UK Work Organisation Network (UK WON) is dedicating to creating a better work life and organistion within the workplace. We were asked to create an umbrella brand for UK WON and their sub brand ‘Workplace Innovation’.
Working with the team at UK WON we created a simple colour palette and theme to keep throughout both brands. The final solutions each have a main colour stemming from an ‘orb’ element which fits into the first ‘O’ of each brand name.
We created a set of guidelines for UK WON so that their brand was used in the correct manner throughout their marketing materials.
We then went on to create a brochure for the UK WON and euwin event at Microsoft HQ in London.
The brochure was created for the event goers and tied in with their video footage using illustrations highlighting the benefits of the ‘Fifth Element’ scheme.
The bright colour scheme used throughout was used based on euwin but the brochure was also produced from UK WON so it was important to not lose either brand throughout. The brochure was given a real hand drawn theme throughout.