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Social Round Up – September

October 4, 2019 - Emil Ougendal

No Context Hearn

After the success of Out OF Context Chris Eubank, we probably should have seen another big one coming, and that’s exactly what happened.

Last month, an account was set up to celebrate Eddie Hearn, and since its birth, it has overtaken Eubank’s out of context account.

It currently has 177k followers – including Eddie Hearn himself, who has admitted to not being able to stop thinking about the account.

In the weeks it has been live, it has had 65.5m impressions! Pretty impressive.

 

So how can brands and people capitalise on this?

You can either try your luck and see if you get a retweet, or you can get in touch and arrange for tweets to be retweeted.

So far, several brands have used the account to capitalise on the reach and engagement, and plenty have been successful.

It is difficult to tell whether the posts have been paid for or whether the account holder is just excited that big brands are mentioning the account, but the brands are benefiting from the engagement.

Greta Thunberg vs Donald Trump

Donald Trump was yet again the centre of attention as 16-year-old activist Greta Thunberg hit the headlines.

A priceless photo of the Swedish youngster giving Trump the stare of death went viral and was shared by news outlets and social media channels alike.

Greta Thunberg Donald Trump

(Source: Andrew Hofstetter/Reuters)

Trump is known for believing global warming is a myth, whereas Thunberg is actively campaigning for people to take action before it’s too late, so the clash was always going to be frosty.

Classless as he is though, the president of the United States took to twitter to cyberbully the 16-year-old child by sarcastically tweeting: “She seems like a very happy young girl looking forward to a bright and wonderful future. So nice to see!”.

In good-spirited fashion, she responded by updating her bio to “A very happy young girl looking forward to a bright and wonderful future”.

So what do you take from this? Take note of how a high profile individual should NOT act on social media.

Kardashians’ Emmy Speech

So if you missed it, Kim Kardashian and Kendall Jenner made a speech at this years Emmy Awards as they were presenting an award.

It didn’t take long before the speech turned into a joke, when the opening line read: “Our family knows first-hand how truly compelling television comes from real people, just being themselves.”

Now, this was not meant to be a joke but the whole audience proceeded to break into laughter. Keeping Up With The Kardashians is well known for being incredibly scripted, hence the reaction.

To make it worse Jenner continued as the laughter got louder: “telling their stories, unfiltered and unscripted.”

The moment did not go unnoticed, with several viewers commenting on the awkward moment.

Some speculated it was done on purpose, but considering Kim K is about as thick as her fake a** we will not give her the benefit of doubt.

The Great British/Fifteen Bake-Off

The Great British Bake-Off is back, but the big news was that the Great Fifteen Bake-Off commenced.

During three rounds of baking masterclasses, our top bakers went head to head.

First up, we had the Signature Bake round. Four fifteamers entered the round:

Sophie with her Chocolate Chip Cookies, Kate with her Tiffin, Lucy and her Neapolitan Cake, Steph & Matt’s Digi D’s Cake and Stephan with his Millionaire’s Toffee Cake.

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In the end, it was Lucy who stole the top price. With a solid 28/30 overall her beautiful cake ran away with it based on the effort and presentation scores.

Next up was the Cookie Round. With last round’s champion, Lucy, on holiday in Italy, people fancied their chances.

Stephan, Steph & Matt, Sophie and Zak stepped up to the plate and knocked up their finest cookies.

With just four points separating 4th and 1st place, there wasn’t much in it, but Zak’s presentation turned out to be the deciding factor.

His Ginger and Lemon Drizzle Snaps wowed the crowd and so the trophy went to South Africa.

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Finally, we had the big one, the Showstopper. The round where you pull out all the stops! Only two people were brave enough to enter:

Lucy mixed up her Biscoff & Banana Cake while Sophie decided to go for a Tropical Cake.

As we started counting the votes, it became clear that this was going to be toe-to-toe.

Both deservedly averaged a 10/10 in terms of effort. They then scored a near-perfect 9/10 each when it comes to taste. Then the deciding factor, the presentation came up and Sophie managed to pip it by a single point, scoring 29/30 overall!

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These are just a few of the perks of working in social media. With a finger on the pulse of Twitter, Instagram and Facebook’s huge audiences, we are perfectly placed to help you turn these platforms into money-making machines. Contact us today find out more about social media marketing.

Emil Ougendal

Emil Ougendal

Social Media Manager

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