The Becket School were in need of a new school prospectus design to bring their marketing and printed materials up to date and in line with their new brand guidelines and website design.
The current prospectus was looking a little dated and was not a strong selling point of the brand identity that the school was trying to create. It had outdated photos of students who had now left the school, information that needed updating to suit the school today and the new opportunities that it can offer the students.
After having designed the website with the brief of ‘a modern and colourful look’, we wanted to inject some of this new life and energy into the school prospectus design and improve on the brand foundations exhibited in the website.
The Becket School had new photographs of the school and students for the website that we were able to use in the new school prospectus design. We also used secondary brand colours from the website and brand guidelines and utilised them in the new school prospectus design.
School prospectuses often have a lot of text and information within them to ensure that the parent and students are equipped with everything they need to know. To combat this, the new school prospectus has been designed to be easy to digest and to enable the reader to find the information they require quickly. We have created a design that uses strong colour coding to separate information and also use large areas of white space to let the content breath balanced with up-to-date photograph spreads of the school facilities and students.
To accompany the school prospectus design, we have also created an all purpose folder that can be used to house the prospectus, certificates or any other information that The Becket School want to distribute. The two documents were designed to sit together and bring a strong brand identity to the school.
We print-managed this project, with the final specification being a soft touch laminate to the outside of the documents and the school prospectus being prepared to a perfect bound finish. These give an added look and feel of prestige to the documents, it demonstrates the quality and level of attention to detail that The Becket School instil in all that they do – A great showcase piece for the school.
For more examples of our school prospectus design click here.