Did you know that mobile Internet usage is increasing every day, a recent study predicted that the number of mobile browsers is set to match desktop Internet users by 2015. Despite this many businesses still have dated websites, which do not resize correctly on mobile devices. Frustrating their users and potentially losing them valuable business leads.
The growth of mobile web browsing
The cost of developing responsive websites has reduced significantly in recent years, with the rapid growth of mobile and tablet web users. Just in case you are not convinced that responsive web design is the way to go, here are a few facts, which may make you change your mind.
- Nearly 50% of all local searches were performed on mobile and tablet devices, showing how important it is for your website to display correctly on mobile phones.
- Did you know that over 20% of all Google searches are being performed on mobile phones?
- In a recent poll over 60% of people thought better of businesses and brands that had a good mobile and tablet user experience.
- Also nearly 30% of all emails are opened on mobile phones, showing just how important both responsive HTML emails and websites are becoming.
Questions you should be asking your marketing department!
Does your business website display correctly on mobile and tablet devices, if not can you really afford the long term cost of missing out on these customers?
A positive user experience is key
Google’s Insight group carried out research highlighting the importance of relevance and user experience, finding that if a mobile user does not like the look of a mobile website or find what they are looking for they will leave for another website almost immediately.
They also found that if a customer has had a good mobile experience, nearly 70% of users are more likely to buy from the business or company.
How much of your traffic is from social media websites?
With the rapid growth in popularity of Facebook and Twitter, many businesses are finding that a large section of their visitors are coming directly from social media websites. Over 55% of all social media activity happens on mobile phones, so a large segment of this referral traffic will be viewing your website on a mobile phone.
Fast responsive websites are the key to better web rankings!
The speed at which your website loads is incredibly important. A website which loads quickly is likely to have a lower bounce rate and rank better in the search results. Google recommends that the ‘above the fold’ mobile content loads within 1 second and the entire page loads in 2 seconds. Many businesses have slow websites, either because their using a slow shared server or have incorrectly optimized their website.
Why not contact one of our developers at Fifteen to see how we can speed up your website.
Google’s Pierre Farr has also stated that responsive websites are better received by the search engines and rank better, as they only have a single URL and are easier to maintain then a traditional desktop website and mobile website. So if you are looking to update your website, I would strongly recommend that you consider migrating to a responsive site framework, as it will help your business rank better and save you money in the long term.