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The Importance of Content

August 5, 2015 - Fifteen

Google Panda 4.2 Update

Content marketing is one of the most important trends for 2015, and is becoming one of the most powerful tools available, especially with the new Google Panda 4.2 update. Google Panda is slowly rolling out after almost ten months. Although Panda 4.2 is here, it will take months to fully roll out, therefore, many websites may not have been affected yet.

The last Panda Google Algorithm was rolled out almost ten months ago leading to the 30th Panda update we have seen which started in 2011.

All businesses should be practicing content marketing, not only with the content on their site but also through regular blogs at least three times a week. This shows Google that you are surfacing new and frequent content to your website, which they will reward you for. If you keep Google happy, they will push you higher up the SEO rankings – it really is that simple.

Why Content Marketing?

Content marketing is a great way not only to engage with your audience but also to offer your expertise during their journey on your website. Content marketing is becoming more and more important and is set to be once of the most commercially important digital marketing trends in 2015. But why is content marketing so imperative and prevalent in the digital marketing sphere? Below are a few reasons as to why it benefits companies and users:

Increased site traffic

One of the main reason companies adopt any SEO strategy is to increase the amount of visitors to their site. Content marketing is a very powerful way to generate traffic to your website. The more relevant and rich content you surface, the more relevant searches your site will appear for. Content provides targeted audiences with relevant information that can provide a solution to a particular need or problem. The more highly targeted content you surface, the higher the amount of traffic to your website.

Knowledge and Expertise

Content marketing is a great way to promote your capability and unique selling proposition. Therefore, if your site is fully optimised with calls to action, once a visitor comes to your site and engages with your content they will be more likely to turn into a highly qualified lead. You can do this through educating your audience on common practice and addressing common questions and issues that are relevant.

Increased Leads and Sales

Adopting an effective content marketing strategy can generate up to 97% more leads than those who do not have a content rich website and blog. The more the user understands the benefits of your product and service the more likely they are to become a paying customer.

Build brand awareness through engagement

The audience engagement with your content is what powers this strategy. Therefore, quality and significance are vital here. Any content you publish is a reflection of your business and its brand. Content is a great way to build upon your brand and get key messages across to your audience. Videos can be a powerful way to communicate and engage with a large audience.

Generate Links

When users link to content it can earn a certain degree of authority and is great for an SEO boost. Therefore, your content can be used as a link resource to aid you with your link building.

All of the above benefits make a solid content strategy imperative to the success of your website.

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