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The Importance of Website Maintenance

September 22, 2020 - Fifteen

Keeping your website functioning with website maintenance is one of the most important things you can do to protect and grow your online presence.

Effective website maintenance involves regular and systematic checks for errors, bugs, CMS updates and other security measures.

When you think of website maintenance the first thing that comes to people’s minds is website security. Websites not under regular maintenance plans are the easiest targets. Hackers will look for websites that have outdated versions of the CMS or plugins that are used within the CMS.

A hacked website leads to a loss of data, erroneous content or a denial of service. All of the above can cause serious damage to your brand as customers will lose trust in your name.

You will also lose customers if your website design has lots of broken links or functionality that doesn’t work. Very few users will tell you of the issue. Instead, they will simply to go a competitor website and then you have lost them. We recommend to our clients that we perform quarterly broken link checks, functional audits and usability audits. We can perform all these actions on all major browsers and device types.

It isn’t just website security and keeping website users happy that makes website maintenance important though.

Broken links, slow page speeds, technical issues or outdated website design or structure also contributes to diminishing your search engine rankings.

Website Security Experts

We at Fifteen have seen first-hand businesses coming to us asking for SEO support as they have lost rankings. Often, the first thing we will look at is what technical and maintenance website fixes need to be made before starting with the on-site and off-site SEO.

If you are looking for an agency which understands the importance of website maintenance to look after your website then please contact us today and we can talk you through the packages we have available to keep your website always on and secure.

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