There are many potential pitfalls when designing a website for your charity. Whether it’s appearing to pushy, not appearing pushy enough, or any number of things in between, it is important to ensure that your charity website’s message is clear and well presented.
With wins for a number of awards, and nominations for a host of others, Fifteen have found a winning formula for charity websites. Here are nine tips to get you started:
Set out objectives for your website
Clearly defined objectives will help create a meaningful website that delivers results. A website is an investment and we understand that as a charity getting a return is vital.
Understand your audience and what motivates them to get involved
All websites require an understanding of audience groups and personas, by developing a picture of your core audience groups, the website can be tailored to their demographics and aspirations.
Integrate social media feeds and social sharing buttons
Using social channels can be effective in pushing out the word and keeping people up to date with your cause. By also including social sharing buttons, website visitors themselves can spread the word about your organisation to their peers.
Set the right tone with copy and imagery
Content and imagery should reflect your brand values and appeal to your target audience groups. Emphasising the nature of your work and calling for appeal can be effectively delivered with the right language and imagery.
Clear calls-to-action which encourage and make it easy for people to engage
If you want people to donate make sure that its clear and easy for them to do so. People of all ages and abilities will be using the website so good usability is key.
Establish credibility and trust
Including your registered address, organisation information and signals of trust promote legitimacy and trust.
Illustrate the good work you do and why it’s so important
Encouraging people to donate time or money means a delivering a compelling message and highlighting how their involvement goes to help.
Include newsletter sign ups so you can stay connected with people
Collecting data means that you can send out professional email campaigns that highlight your cause, keep people engaged and promote loyalty to your brand.
Don’t be pushy
Your reputation is one of your most valuable assets and recent negative coverage of in the media of some money raising practices has had an adverse affect on charities and their work. It’s important that people have a positive experience.
What our charity website clients say:
“We are extremely pleased with the way that Fifteen managed our new website project. The whole team helped us clearly define our requirements, maintained communication throughout and created some really great designs and user functions which we love.” – Ikhlaq Ahmad, UK Manager, Imran Khan Cancer Appeal (IKCA)
“Fifteen wowed us initially with their vibrancy and ideas and continued to do so throughout our relationship. With an always happy to help attitude, they helped us launch our website in time for our biggest campaign on the year, delivering great results.” – Moshiur Rahman, Orphans in Need