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Unlimited potential for apprenticeship provider Learning Unlimited

August 31, 2016 - fifteen

Developing relationships with our clients are always important, and after hiring Josh our Production Apprentice through Learning Unlimited, it was only right that we worked together building them a new website to push their services further.

About Learning Unlimited

Learning unlimited are part of the Chesterfield College Group, and have quickly build a reputation with a number of employers across the UK including the Royal Mail, NHS and Bombardier.

With a wide range of apprenticeships on offer, and Ofsted rated, they are growing and expanding the business to offer Training Courses, Skill Updates and more.

Committing to the employers who are taking on their apprentices they make sure that they have a high calibre of candidates to put forward for roles within multiple industries.

The task

The task was to build Learning Unlimited a fresh new website, which allows a tailored user journey through the website, which is clear for those looking for an Apprenticeship or an Employer looking to hire an apprentice, or a user looking for a training course to improve their skills further.

The site needed to link through to the National Gov website which lists all the vacancies they have to offer for their candidates, and to encourage those looking to start their career to get in touch with them.


The website

Working closely with the client to understand their site structure and their business objectives, we built a website that tailors the user journey from the homepage and directs them to where they need to go, all while reassuring the user that they are in the right place, with large call to actions to get in touch, case studies and sprinkles of businesses who they work with on a regular basis.

The website is slick and clean, and uses the brands noticeable green colour through the site with flicks of multiple colours to help identify the range of course categories and introduce varying elements through the site, keeping it interesting throughout, and always giving the user somewhere else to go on their journey.

Using a video on the homepage with a strong bold message ‘This is just the beginning’ with a range of the apprentices that they’ve successfully placed within businesses really helps set the scene of the company, and shows happy smiley faces of those who are clearly enjoying themselves in their work/learning environment.

The messaging through the website was important, and to offer kind words and advice through the headers and titles of the sections – drawing the users attention to key elements of the page, and displaying it in ways that was easy to process and understand for the wide range of age groups that would be looking at the website.

The website has to aim at primarily 16+ year olds looking for apprenticeship options, but also aiming at employers to create a professional looking company, who have many years experience and have great relationships with national companies.

The site is fully responsive, and works across tablets and mobile phones, giving users the option for how they choose to browse and do their research about the company. The site is also built using WordPress CMS so that the marketing team at Learning Unlimited can update the website after launch.

What they had to say

“Fifteen have offered us a wide range of creative solutions to our requests throughout the development and design process and have delivered what I think will be one the leading websites in the sector. I’m really excited about what the launch of the site and difference it will make to the business. “

Daniel Laverick, Head of Marketing

Who worked on the project?

SophiethumbSophie, Digital Producer
Working closely with the client from the start of the project, Sophie managed the project internally, ensuring that communication was kept up between all departments in Fifteen and with the client, obtaining content, images and videos from the client and ensuring that the process as smooth as possible.

Joshua Smith - Production Co-OrdinatorJosh, Production Co-Ordinator

As Josh is a Learning Unlimited apprentice, it made sense for him to work on the website with the Fifteen team. Josh helped the team with website population and browser testing.

 

lucy-thumbLucy, Designer

Lucy worked closely with the team at Learning Unlimited to design a website that fit their needs and tailored the users journey accordingly so that they go to the correct places on the website.

MikeyThumbMikey, Developer

Mikey worked on developing the website using best web standards and practices, using Lucy’s designs, he worked hard to implement these into the website and build a facility for users to search through courses easily.

IndiaThumb2India, Marketing Executive

India took on the task of optimising the websites key page and images, to encourage Google to rank the site for a range of keywords.

Why not take a look at the website, and let us know what you think?

Visit the new Learning Unlimited Website

 

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