Here’s an interesting fact I believe I might pull out again: In 1993, a calculable 13,161,570 of people used the web at least once when the planet’s population was sitting around 5,578,865,110 people or simply 0.3%. Compare that to 2014/15 where over 3,000,000,000 out of 7,243,784,121 or just over 40% of the world’s inhabitance have access to the world wide web.
Therefore, I believe that I might add a little more to this and say there may be another 9 Compelling Reasons Why Your Business Desires a functional website.
Since 2009, there has been a dramatic shift towards the web and social media. As a result, several new businesses perceive the requirement for a website and switch to the free website/templated packages such as Wix, which include for free drag and drop page builders.
However, there are still many small business owners that do not believe they need a website or even have an interest in a website in the slightest.
They’ve either been in business so long without one, therefore thinking they wouldn’t need one, and thinking that word of mouth alone is what they need or they believe they’ll get all their customers or purchases on Facebook or any other social media channels.
If you’re a little business owner or you’re simply just starting out, like many, you may assume there’s no profit in having a site when you surely can do most things on free social media platforms? Or even if you think that you can’t afford a professional looking website so you get a freebie and do it yourself instead? Maybe you’re in the generation that didn’t grow up with technology such as the internet and computers or you don’t use a computer so you think that your customers don’t use computers.
You think if you’re not tech savvy why trouble yourself with a website, however if you’re an established business that has relied on word of mouth and assume you think you’re doing quite well, there are many reasons why your business is need of a professional website too.
I believe, even with all that you can do on social media, and even if you’ve been in business for many decades, unless you do not want to grow your business, or you’re near to retirement or wanting travel the globe, your business needs a website and ideally one that’s professionally designed and developed.
Here are the first 4 reasons of our top 9 on why your business would wish for a professional new website
1. Your business can gain credibility
More and more users are searching online for those things they want or even need, including solutions to their issues – even to compare prices and also to just get some info about a supermarket, restaurant or a business. If you don’t have a website, potential customers can visit your competitor’s websites and this is more apparent if you’re a home-based business without a bricks-and-mortar address.
Having a website won’t solely give users information they need, but it will also allow your customers to know your are there, and it will give your business credibility.
It says ‘I am here, I mean business, and that I am in it for the long haul.’
You may be thinking, I actually have a website and I have used a “freebie” web site that I designed and built myself, and why should I pay money for somebody to try and do it for me? There are a few good reasons why I don’t suggest a “freebie” D.I.Y. websites, that I address elsewhere, however even a “freebie” site is still best than no website at all. However, if you’re somewhat tech savvy and have the time to make your own website, I highly recommend you at least use WordPress and one of their professional themes that you pay for including web hosting with a reputable web host but again if you are not, then Fifteen are here to help.
There’s nothing less professional than a website that says “Hey, look, I used a free web site builder!” Your business can gain so much more by having a well thought about, well designed and built website – and Fifteen will help you with all of these and therefore with careful planning, designed responsively and with your customers’ needs in mind, your website will provide a professional image and give your potential customers a great experience when they visit. Whether it’s on their computer, their tablet or their mobile phone we would work together to make all this a reality and you’ll, therefore, gain even more credibility.
2. It saves you a lot of money
You’re more than likely thinking you can’t afford a professional looking website. But you really can’t afford NOT to. Though the value of designing a website varies depending on your desires and your customer/client needs, and once it’s up and running, a professional online site is worth the initial investment. Compared with the cost of traditional means of advertising and even networking events that usually includes the cost of a meal or trade tables, and after you contemplate the potential market you’ll reach this with a website that is a very cost-effective way to promote your business long term.
Once it involves comparing the cost of a professional website with one of those freebie D.I.Y. websites, unless you are fairly skilled, your website will cost you in time and effort that could be better spent some where else in your business. Not only that, but if it’s not professional, or can’t be found in search engine SERPs, you will lose customers and that will also cost you dearly in the long run.
Saving cash can be unquestionably a excellent reason why your business needs a professional website, however there are more reasons why you would need one and with Fifteen by your side, we could help you rank pretty high or even top of Google Searches.
3. Customers be kept informed
In its most simplest forms, think of a website as being an online brochure or catalogue which will be updated at any time. It’s a lot easier and faster to update information concerning your products and services on your site than it is to print a new brochure or catalogue but at the same time, printed materials are not to be ruled out.
Having a website is an effective way of welcoming your customers to a new services, letting them know about some initial or even new products, announcing events and even showcasing special promotions. Also you can add value by posting tips, resources and other information through blogs or announcements on your website. This is so powerful and will make Google very very, very happy.
Unlike newspaper articles, print ads and flyers, your site will showcase current information and news in real time. But with printed brochures and ads these could become out of date very quickly. On the other hand if you discover a mistake to your artwork after you’ve publish a page or post, it is a quick fix rather than what if you find a mistake on an ad you posted to your local newspaper.
Through the power of the internet, a website can be much more than just an online brochure, now we have YouTube videos, Podcasts, Webinars and to showcase our skills, expertise and products. Including this you are able to then provide online classes, courses and workshops. Not to mention social media integration will therefore enable you to share information on or of your website across numerous many channels to reach an even wider audience and potentially all four corners of the globe.
4. A Website is always accessible
If you’re not working 24 hours 7 days a week, a website is open 24 hours a day, 365 days a year, and with a website you are able to provide both regular and prospective customers, with the convenience of reviewing your products and services when you’re closed.
With so many add-ons available and interactive features, visitors to your website can contact you in many ways, they will be able to sign up for your courses, purchase directly through your website even when you’re away from your desk and even schedule appointments. This will make your customers feel that you’re still there and active and with today’s busy lives and our day to day lifestyles then this is a great selling point when making a purchase decision.
I feel that’s a great place to keep you informed this far, keep your eye out for my next blog which I will share my other 5 reasons why you should have a website, a professional one.
Are you interested in finding out how Fifteen can help you design, build and market a new website or update an existing one? Drop us a message or call us on 01159325151 as we will be more than happy to guide you in the right direction.