Twitter (and social media in general) is a great marketing tool. With over 500 million tweets sent everyday, Twitter is a massive community that interacts with brands on a regular basis. Approximately 75% of people on Twitter follow small to medium businesses for product updates and to interact with the brand.
So, if that’s not reason enough to immediately go and sign up for Twitter right now, here’s some more things you should consider…
Out of all the social media platforms, Twitter is the closest to a blank canvas. You can pick the primary colour of your page to fit with your branding, and the parallax animation included as part of the cover image creates a slick page that represents your business well. Whilst it is very much still a Twitter profile page, these subtle little changes allow you to embody your business more clearly.
Some of the best customer service you can receive is through Twitter. Some large companies have entire teams that sit on Twitter all day searching for complaints or feedback about their products, and replying. It’s a great way to receive and give short, sweet feedback and service.
The small character count allowed also means that customers don’t get carried away with their complaints. They get straight to the point, and you can answer clearly. Question. Answer. Interaction in its simplest form; which leaves the customer feeling happy with the outcome.
Twitter is a great place to keep up with the latest news. The search function allows you to single out keywords, and see who’s talking about them. The trending topics let you see what people are talking about right now.
It’s also a great way to engage with your audience. Talking about trending topics, and offering your opinions, can help you build a rapport with your customers.
Google recently re-introduced a live update of tweets to be included in search results. That means if you’re talking about something that people are searching on Google, you’re more likely to show up. It also means that Google indexes any tweets that are pointing towards your site, meaning an increase for your SEO. Even if it’s your Twitter account that shows rather than your website, users who click through will be presented with your nicely branded Twitter page, and a link to your site. Another tick.
On top of the “organic” marketing you can do through Twitter (including relevant hashtags, building customer rapports etc.) there is the opportunity for paid reach too. And, Twitter Ads are fantastic. Whilst Google AdWords offers ads on a pay-per-click or pay-per-impression basis, and Facebook only offers pay-per-impression advertising, Twitter offers so much more.
Twitter Ads allows you to choose to pay:
• If somebody follows you.
• When somebody clicks on a link to your website.
• If somebody engages with your tweet (retweet, favourite).
• When somebody downloads your App.
• For any leads you secure.
• For every view you receive on a video.
• A custom parameter.
That’s right. As if they didn’t offer you enough choice, you can also set up your own parameters.
Twitter is better than Facebook (for businesses at least)
Let’s look at the facts. Twitter allows you to reach 100% of your followers organically, whereas Facebook only allows approximately 5%. If using Facebook, you need to pay to reach your original fan base, and then more to reach out further. With Twitter, you only need to pay if you’re specifically trying to reach out to people that are not already following you.
Then consider what you actually get for your money when paying for ads. Twitter is far superior. Facebook will charge you every time someone “sees” your ad, whereas Twitter will only charge you when your predetermined conversion has been completed.
People are more likely to interact with your brand on Twitter.