Know who you’re talking to. Know who you want to talk to. In the digital age, it’s never been more important to get to know people – as this enables us to create targeted strategies for each audience segment, so they get a more meaningful experience from your brand, and you get more value for money in the long run. Whether it’s customer research, focus groups, more digital-focused audience insights activity or mapping out complicated customer journeys and touch points with your brand, we’ll help you get to know the people who will define the growth of your brand.
With so many channels and so much digital activity, it’s essential that your brand’s marketing materials – images, websites, logos, videos – are recognisable and consistent, so your audience can attach meaning to what you have to say, wherever and however you’re talking to them. We bring consistency through a robust visual system, gathering up typography, colours and imagery.
If you want to stand out from your competition, it’s good to have a distinct way of speaking to your customers. The way we talk and what we say shapes what people think of us. We work through many exercises to help you define who you want to be – on your website, on social media, wherever. We also help to shape the kinds of things you want to be talking about, working elements from an idea in our heads into a collective, multi-channel publishing approach to marketing. That way you’re in full control of your voice at all times.