Marshalls Stancliffe Stones App
Marshalls Stancliffe Stones are part of the Marshalls Group. They are the UK’s premier supplier of British stone from quarries across Scotland, England and Wales. Examples of their finest quality stone can be seen across cities around the UK. We worked with them to produce a mobile app that would allow their stone to be viewed through a guided tour of Edinburgh, where their stone appears at over 30 locations within the city.
Marshalls Stancliffe Stones are extremely forward thinking in the ways that they can promote and showcase their product range. With a portfolio of 15 different stone types, all quarried within the UK, it is important for architects, designers and builders to be able to see how these stones can be produced, as well as their sustainability.
We were asked to design and build an app that would profile a number of Marshalls Stancliffe Stones’ stone types across Edinburgh. The brief requested a custom drawn map, GPS tracking, image/video content, 3 x ‘Step by Step’ walks, all leading into location pages and sample requests.
Map & Walks
We began work on the custom map from the get go. Once integrated into the app, our custom map graphic overlays an existing Apple map. This allows for precise GPS tracking, while still maintaining a brand style.
It also allowed for us to create ‘step by step’ arrow trackers. These are used throughout 2 walks that appear within the app, named after architects who contributed to projects within Edinburgh. There is also a 3rd walk, which samples some of the Stone Landscaping across Edinburgh, but allows the user to map their own journey.
UI & Iconography
We endeavoured to make this app as user friendly as possible, keeping menus simple to use and the walks easy to navigate through.
We kept a simple colour palette, using greys and blacks, plus Marshalls Stancliffe Stones’ signature gold colour to highlight key calls to action.
The menu system of the app used iconography to allow the user to navigate through the app without the need to always read text on a small screen. Using simple and recognisable icon styles we had 2 menus that incorporated these. First was a drop down from the main header with options to visit everywhere within the app. We also created a footer bar that made the jumps from locations to walks and the map as easy as possible.
Locations & Stone Types
It was important for the app to be an accessible portal to all who wanted to use it. Whether a user wanted to participate in the walks across Edinburgh, whether they were in their office in London, or even at home in Cardiff, the app still acts as a working portfolio for Marshalls Stancliffe Stones.
The location pages are shown in either a tile or list view. Tapping through will allow the user to swipe through several stunning photographs of each location. Some location pages also have accompanying video content. The user can also check out more information about this location, as well as the type of stone used at this location.
The stone types also have their own information pages, allowing the user to find out more about the quarry location, specification and go through to ordering stone samples through the app.
The app has been released exclusively on iPhone and iPad, with 2 builds specifically created for these platforms. It is free to download.
On it’s release, we created an email campaign to promote, plus advertising to promote through industry magazines.Back to Case Studies