The Brief

Having recently undergone a rebranding exercise, nmcn came to Fifteen to redesign their website. nmcn were looking for a company who would get under the skin of the business and form a strategy that would take their business to the next level.

The Solution

Setting their sights on moving the company forward, we carried out a digital workshop to better our understanding of the company and their goals. Delivering a brand and digital strategy that identifies the current challenges of the website and how we can deliver a new website that will align them to their goals, improve the user experience and regenerate the look and feel to match their new brand.

From our findings we delivered a video that was presented to the wider nmcn team to align the workforce with their goals and strategy for going forward.

Turning our focus on the website, we worked with nmcn to restructure the sitemap, catering for their multiple user journeys. Wireframing the key journeys through the website allowed us to make informed decisions on key content and structure before moving on to visual design.

With people at the heart of what they do we developed a visual style that evolved the new logo and championed their values and ethos. This was rolled out across the new website giving them a distinctive and refreshed modern look.

We delivered an interactive website that improves user experience and shines a light on their history, expertise and careers. And with future growth in mind, gives nmcn full access to edit and add content to the website to keep it up to date for years to come.

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