Tinplate was at a point where they needed to change their branding to stay at the forefront of their industry. There was an opportunity to evolve their current branding and help realign the company’s vision moving forward. To do this we ran several workshops which gave us the insight to change the companies brand language, as well as this we also built them a shiny new website.
Through various workshops and activities, we helped Tinplate define their brand story and also determine who their audience were. We redesigned the brand identity and introduced a much bolder brand palette making Tinplate more noticeable within their brand arena.
We also directed a photoshoot to develop a photographic style for Tinplate that would be used for all online and offline campaign marketing materials. The style heavily focuses on Tinplate’s clients and their products within the tins. What we wanted to achieve was to showcase Tinplates creativity and ability to make any product look special and give it maximum shelf appeal.
Following this, we created a future-proof website that showcased their industry experience and passion, as well as promoting their new rebrand. With a focus on improving the UX of the website, we began to restructure the website to focus on the bespoke offering while showcasing the amazing work that they have done over the years, with the back-up of their stock tin products and contract packaging service.
Overall we delivered an interactive and navigable website, that delivers information dynamically and allows customers to access the development zone containing all of Tinplates bespoke tooling, where they can enquire about those specific pieces with ease.Back to Case Studies