What is Google Remarketing?
Remarketing through Google AdWords allows advertisers to remarket to past visitors through the Google Display Network using text, image or video adverts.
You may have been followed around the Internet by a brand once you’ve visited their website before. This is because that brand is practicing remarketing. Some may say it’s annoying, however, the results driven by this speak for themself.
This is due to lower cost per click’s than a normal paid search campaign. On top of this, consumes will usually only click on the advert if they are still interested in the brand, product or service they were previously looking at. This is due to already visiting the website, therefore, already know if they want to visit your site again.
So how does it work?
Visitors to your website will get ‘tagged’ in the form of cookies. Depending on the type of remarketing, whether it is dynamic or brand remarketing will depend how we implement the tagging.
A simple level of tagging will be required if you are simply wanting to target those who have purely visited the website in order to encourage them to return. Alternatively, we may chose to tag the visitor with a cookie which details the product they have added to the cart or viewed a certain service. If the visitor then abandons that page, we will serve ads to them encouraging them to return to complete the purchase of that specific product or service.
Why Google Remarketing
Remember, these are the users that have already done the hard work of finding your site. This is a way of giving them a little gentle encouragement to return.
There are a number of benefits to this kind of advertising:
- Highly targeted
- Enhance brand exposure
- Appear on highly reputable sites
- Improve conversion rate
- Achieve a higher ROI