How can Google Analytics benefit my business?
Google Analytics enables you to track the activity on your website – invaluable for assessing and improving your site’s effectiveness. Google Analytics can provide information on what people search for in order to get to your site and where they have clicked a link to access your website from. One of the most simple but important ways Google Analytics can help is to track the number of visitors your site has had each month.
Google Analytics tracks visitors from social networks, search engines, direct visits, and referring sites. It also displays advertising, pay-per-click networks, email marketing, and digital collateral, including links within PDF documents.
How does it work?
An example of how Google Analytics works is as follows: You send out an email to a database of potential clients which includes a link to your website. Google Analytics tracks the campaign and any subsequent spike in activity on the site. This can help you determine the effectiveness of your campaign and how it may be refined.
How can Fifteen help?
Fifteen offer detailed reporting on your website using Google Analytics and other forensic tools. We have a great deal of practical experience using Analytics to track visitors and in evaluating marketing campaigns. By taking full advantage of the detailed knowledge well-employed analytics tools can provide, we can understand your visitors and help you refine your marketing activity to make more sales!