Digital PR is a fundamental part of today’s successful marketing strategies. Working closely with our digital marketing team, we create online campaigns that engage the right people, in the right place at the right time.
PR can build a brand and reputation on and offline, shaping opinions, and influencing influencers. To see a sales conversion from this activity, PR should put the company website at the heart of the campaign, making it a content hub as it is where traffic is driven via search, links from press articles and referral, e.g social media.
Whether you want to build media awareness, establish reputation among peers or high provide image through sponsorships, our multi-channel PR offers a package that works from concept to coverage. Fifteen have an integrated approach, which means that we provide the complete marketing mix. Having a cohesive plan is core to the success of a PR campaign.
Brand image is only partly created by what you say – more importantly, it is created by what customers actually experience.
We utilise our media relations by working alongside the influencers that your audience is listening to across the digital landscape, and develop relationships on your behalf. Our digital PR campaign are completely tailored to ensure we get the right people talking about your brand and the messages that you want to communicate.
Digital PR does not work in isolation. You will see many benefits through channels such as SEO as you improve your domain authority through the high quality links generated, as well as through your social media community and the associated reach.
Research & Insight
All our campaigns are built on built around audience insight and research. Using our in-house tools and software, we really get to understand your audience, meaning we know where and when you need to be seen online to reach your audience and exactly what content will gain the best engagement.
Like any PR agency, we develop and maintain great PR relationships in order to benefit our clients, and ultimately secure coverage and links to publications that your audience is engaging with.
Measurement & Reporting
Just like all our digital marketing practices, we ensure that your marketing objectives are at the heart of any campaign. We ensure we are working closely with our clients to reach their KPIs and deliver insightful data that the campaign is driving. Some of the metrics we will report on could include:
- Volume of positive press and blog coverage
- Key message delivery in editorial
- Share of voice
- Branded search traffic to your domain
- Increased referral traffic
- Referral rate from social media
- Volume of adverts
In essence, Digital PR is about promoting your brand in the places that your audience is already active online.