Google Shopping

What is Google Shopping?

If you are selling products, Google Shopping is one of the best ways of getting higher conversion rates out of your customers. They see the pictures, price, and reviews of your products and all for a lower cost per click than a standard PPC campaign. The system works by using a data feed, pulling data from the descriptions and surfacing ads based upon what Google deems relevant. As the customer has all the information about that product in front of their eyes, it tends to make conversion rate higher than your PPC campaign.

Why Fifteen?

Fifteen know how to get the most out of Google Shopping. We’ll optimise your data feeds, allowing your products to appear in more searches and more relevant searches. In general, we treat Google Shopping much like our other paid search campaigns; we’ll perform a regular Campaign Health Check, do competitive research and campaign targeting, as well as regular optimisation and testing, increasing and matching ad bids to ensure you’re getting the most out of Google Shopping campaign.

Google Shopping can be very time consuming, especially the account set-up. Fifteen will provide a merchant centre account set-up, RSS feed check, tracking set up to get you up and running. Once your campaigns live, our digital marketing team continually work hard to optimise your campaign providing you with monthly reporting so you know exactly what ROI your campaign is receiving. By creating product groups we can carefully organise bids so that you are not bidding too much on lower value items and we can drive cost per conversion down as a result.

Call us today to find out about our Google Shopping services and see how we can help your business make the most out of product listings.

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